#744376
Closest named color: Light Eggplant (#894585). oklch(46.1% 0.099 325.6), rgb(116, 67, 118).
Aa
White text reads best on this color (7.48:1).
About this color
#744376 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.099 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.48:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.099) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.80:1 |
| White text | 7.48:1 |
Values
| HEX | #744376 |
| RGB | rgb(116, 67, 118) |
| HSL | hsl(298, 28%, 36%) |
| OKLCH | oklch(46.1% 0.099 325.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744376 | 7.48:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #744376 | 2.80:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #744376 text on white | 7.48:1 | AAA | Lc 85.8 | Fine for body text |
| #744376 text on black | 2.80:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EF
oklch(93.7% 0.014 325.7)
-
Step 200
200
#E3D3E3
oklch(88.5% 0.028 325.8)
-
Step 300
300
#D1B6D2
oklch(80.8% 0.049 324.9)
-
Step 400
400
#BA90BB
oklch(70.7% 0.078 325.6)
-
Step 500
500
#A874AA
oklch(63.1% 0.099 325.4)
-
Step 600
600
#935C95
oklch(55.6% 0.107 325.7)
-
Step 700
700 (this color)
#744376
oklch(46.1% 0.099 325.6)
-
Step 800
800
#663E67
oklch(42.7% 0.082 326)
-
Step 900
900
#533554
oklch(37.7% 0.064 325.7)
-
Step 950
950
#311F31
oklch(27% 0.041 326.6)
#744376 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5178 | 0.093 |
| Deuteranopia (no green cones) | #4B5774 | 0.085 |
| Tritanopia (no blue cones) | #764857 | 0.057 |
| Achromatopsia (no color) | #555555 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744376
#744376
oklch(46.1% 0.099 325.6)
- #2F6734
#2F6734
oklch(46.2% 0.1 145.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744376, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Dark Mauve #874C62 ΔE 0.061
- Brownish Purple #76424E ΔE 0.066
- Dull Purple #84597E ΔE 0.067
- Muted Purple #805B87 ΔE 0.068
- Dusty Grape #545775 ΔE 0.074
- Dusk #4E5481 ΔE 0.074
- Twilight #4E518B ΔE 0.075
Use #744376 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.