#74436D
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.09 332.3), rgb(116, 67, 109).
Aa
White text reads best on this color (7.59:1).
About this color
#74436D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.090 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.051 away. White text reads best on it, at 7.59:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.090) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #74436D |
| RGB | rgb(116, 67, 109) |
| HSL | hsl(309, 27%, 36%) |
| OKLCH | oklch(45.7% 0.09 332.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74436D | 7.59:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #74436D | 2.76:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #74436D text on white | 7.59:1 | AAA | Lc 86.2 | Fine for body text |
| #74436D text on black | 2.76:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#F0E6EE
oklch(93.5% 0.015 332.2)
-
Step 200
200
#E5D2E2
oklch(88.4% 0.03 331)
-
Step 300
300
#D6B5D0
oklch(81% 0.052 332.2)
-
Step 400
400
#C08DB8
oklch(70.6% 0.085 332)
-
Step 500
500
#B070A6
oklch(63.1% 0.108 332.5)
-
Step 600
600
#9A5791
oklch(55.5% 0.117 332.1)
-
Step 700
700
#84477C
oklch(49.1% 0.11 332.1)
-
Step 800
800 (this color)
#74436D
oklch(45.7% 0.09 332.3)
-
Step 900
900
#573352
oklch(37.7% 0.07 332)
-
Step 950
950
#331E30
oklch(27% 0.044 331.9)
#74436D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42506F | 0.088 |
| Deuteranopia (no green cones) | #4F566C | 0.079 |
| Tritanopia (no blue cones) | #784653 | 0.047 |
| Achromatopsia (no color) | #545454 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74436D
#74436D
oklch(45.7% 0.09 332.3)
- #29653E
#29653E
oklch(45.6% 0.089 152.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74436D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.051
- Dark Mauve #874C62 ΔE 0.052
- Light Eggplant #894585 ΔE 0.055
- Dull Purple #84597E ΔE 0.068
- Dusty Grape #545775 ΔE 0.072
- Muted Purple #805B87 ΔE 0.072
- Dusk #4E5481 ΔE 0.077
- Dusky Purple #895B7B ΔE 0.077
Use #74436D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.