#744332
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.073 39.8), rgb(116, 67, 50).
Aa
White text reads best on this color (8.10:1).
About this color
#744332 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.073 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 8.10:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.59:1 |
| White text | 8.10:1 |
Values
| HEX | #744332 |
| RGB | rgb(116, 67, 50) |
| HSL | hsl(15, 40%, 33%) |
| OKLCH | oklch(43.7% 0.073 39.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744332 | 8.10:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #744332 | 2.59:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #744332 text on white | 8.10:1 | AAA | Lc 87.8 | Fine for body text |
| #744332 text on black | 2.59:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E8D4CE
oklch(88.5% 0.024 37.4)
-
Step 300
300
#DAB8AC
oklch(80.9% 0.043 40.4)
-
Step 400
400
#C79281
oklch(70.7% 0.069 38.5)
-
Step 500
500
#B77761
oklch(63.1% 0.087 39.7)
-
Step 600
600
#A25F47
oklch(55.6% 0.095 40.4)
-
Step 700
700
#8B4E39
oklch(49.1% 0.089 39.6)
-
Step 800
800 (this color)
#744332
oklch(43.7% 0.073 39.8)
-
Step 900
900
#5C372A
oklch(37.8% 0.058 40.1)
-
Step 950
950
#362019
oklch(27% 0.037 38.4)
#744332 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4931 | 0.069 |
| Deuteranopia (no green cones) | #5B5431 | 0.064 |
| Tritanopia (no blue cones) | #7E3B3F | 0.037 |
| Achromatopsia (no color) | #505050 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744332
#744332
oklch(43.7% 0.073 39.8)
- #125B6E
#125B6E
oklch(43.8% 0.074 220.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744332, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.046
- Milk Chocolate #7F4E1E ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.054
- Red Brown #8B2E16 ΔE 0.059
- Rust Brown #8B3103 ΔE 0.059
- Mud Brown #60460F ΔE 0.059
- Medium Brown #7F5112 ΔE 0.061
Use #744332 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.