#744323
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.5% 0.082 52.1), rgb(116, 67, 35).
Aa
White text reads best on this color (8.17:1).
About this color
#744323 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.082 and its hue 52°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.040 away. White text reads best on it, at 8.17:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.56:1 |
| White text | 8.17:1 |
Values
| HEX | #744323 |
| RGB | rgb(116, 67, 35) |
| HSL | hsl(24, 54%, 30%) |
| OKLCH | oklch(43.5% 0.082 52.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744323 | 8.17:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #744323 | 2.56:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #744323 text on white | 8.17:1 | AAA | Lc 88.0 | Fine for body text |
| #744323 text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E8E2
oklch(93.7% 0.014 53.3)
-
Step 200
200
#E8D5CA
oklch(88.6% 0.026 52.2)
-
Step 300
300
#DBB9A5
oklch(81% 0.048 52.2)
-
Step 400
400
#C79374
oklch(70.6% 0.076 51.9)
-
Step 500
500
#B87850
oklch(63.1% 0.097 52.1)
-
Step 600
600
#A36033
oklch(55.6% 0.106 52.6)
-
Step 700
700
#8C4F26
oklch(49.2% 0.099 52.2)
-
Step 800
800 (this color)
#744323
oklch(43.5% 0.082 52.1)
-
Step 900
900
#5C3720
oklch(37.6% 0.064 51.6)
-
Step 950
950
#362113
oklch(27.1% 0.04 53.9)
#744323 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514920 | 0.067 |
| Deuteranopia (no green cones) | #5D5323 | 0.060 |
| Tritanopia (no blue cones) | #7F393C | 0.053 |
| Achromatopsia (no color) | #4F4F4F | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744323
#744323
oklch(43.5% 0.082 52.1)
- #125876
#125876
oklch(43.4% 0.082 232.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744323, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.040
- Mud Brown #60460F ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.047
- Medium Brown #7F5112 ΔE 0.050
- Rust Brown #8B3103 ΔE 0.054
- Red Brown #8B2E16 ΔE 0.058
- Purple Brown #673A3F ΔE 0.059
- Chestnut #742802 ΔE 0.062
Use #744323 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.