#744312
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.3% 0.091 60.4), rgb(116, 67, 18).
Aa
White text reads best on this color (8.22:1).
About this color
#744312 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.091 and its hue 60°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.038 away. White text reads best on it, at 8.22:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.55:1 |
| White text | 8.22:1 |
Values
| HEX | #744312 |
| RGB | rgb(116, 67, 18) |
| HSL | hsl(30, 73%, 26%) |
| OKLCH | oklch(43.3% 0.091 60.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744312 | 8.22:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #744312 | 2.55:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #744312 text on white | 8.22:1 | AAA | Lc 88.1 | Fine for body text |
| #744312 text on black | 2.55:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F1
oklch(97% 0.007 53.4)
-
Step 100
100
#F2E8E0
oklch(93.7% 0.015 61.3)
-
Step 200
200
#E8D5C6
oklch(88.4% 0.029 60.7)
-
Step 300
300
#DBB99F
oklch(80.9% 0.053 59.3)
-
Step 400
400
#C8946A
oklch(70.7% 0.085 59.8)
-
Step 500
500
#B97940
oklch(63.2% 0.108 60.5)
-
Step 600
600
#A4601C
oklch(55.5% 0.118 60.1)
-
Step 700
700
#8D4F0C
oklch(49.1% 0.11 59.9)
-
Step 800
800 (this color)
#744312
oklch(43.3% 0.091 60.4)
-
Step 900
900
#5C3816
oklch(37.7% 0.07 61.1)
-
Step 950
950
#36210E
oklch(27% 0.044 61.2)
#744312 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52480A | 0.066 |
| Deuteranopia (no green cones) | #5E5312 | 0.058 |
| Tritanopia (no blue cones) | #7F3839 | 0.064 |
| Achromatopsia (no color) | #4F4F4F | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744312
#744312
oklch(43.3% 0.091 60.4)
- #13567D
#13567D
oklch(43.3% 0.09 240.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744312, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.038
- Mud Brown #60460F ΔE 0.039
- Medium Brown #7F5112 ΔE 0.045
- Saddle Brown #8B4513 ΔE 0.047
- Rust Brown #8B3103 ΔE 0.055
- Olive Brown #645403 ΔE 0.058
- Chestnut #742802 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.063
Use #744312 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.