#744273
Closest named color: Light Eggplant (#894585). oklch(45.8% 0.098 327.7), rgb(116, 66, 115).
Aa
White text reads best on this color (7.58:1).
About this color
#744273 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.098 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 7.58:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.098) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.76:1 |
| White text | 7.58:1 |
Values
| HEX | #744273 |
| RGB | rgb(116, 66, 115) |
| HSL | hsl(301, 27%, 36%) |
| OKLCH | oklch(45.8% 0.098 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744273 | 7.58:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #744273 | 2.76:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #744273 text on white | 7.58:1 | AAA | Lc 86.1 | Fine for body text |
| #744273 text on black | 2.76:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E5D2E4
oklch(88.5% 0.032 327.4)
-
Step 300
300
#D5B4D4
oklch(80.8% 0.057 327)
-
Step 400
400
#C08CBE
oklch(70.7% 0.092 327.8)
-
Step 500
500
#AF6FAD
oklch(63.1% 0.116 327.9)
-
Step 600
600
#9A5699
oklch(55.7% 0.127 327.6)
-
Step 700
700
#834682
oklch(49.1% 0.117 327.8)
-
Step 800
800 (this color)
#744273
oklch(45.8% 0.098 327.7)
-
Step 900
900
#573256
oklch(37.7% 0.076 327.9)
-
Step 950
950
#331E32
oklch(27.1% 0.047 328.4)
#744273 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5075 | 0.094 |
| Deuteranopia (no green cones) | #4C5671 | 0.084 |
| Tritanopia (no blue cones) | #774755 | 0.056 |
| Achromatopsia (no color) | #545454 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744273
#744273
oklch(45.8% 0.098 327.7)
- #2B6636
#2B6636
oklch(45.8% 0.098 147.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744273, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Dark Mauve #874C62 ΔE 0.059
- Brownish Purple #76424E ΔE 0.061
- Dull Purple #84597E ΔE 0.069
- Muted Purple #805B87 ΔE 0.072
- Dusty Grape #545775 ΔE 0.075
- Dusk #4E5481 ΔE 0.076
- Twilight #4E518B ΔE 0.078
Use #744273 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.