#744264
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.084 340.1), rgb(116, 66, 100).
Aa
White text reads best on this color (7.76:1).
About this color
#744264 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.084 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 7.76:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.084) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.76:1 |
Values
| HEX | #744264 |
| RGB | rgb(116, 66, 100) |
| HSL | hsl(319, 27%, 36%) |
| OKLCH | oklch(45.1% 0.084 340.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744264 | 7.76:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #744264 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #744264 text on white | 7.76:1 | AAA | Lc 86.7 | Fine for body text |
| #744264 text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6ED
oklch(93.6% 0.015 338.9)
-
Step 200
200
#E6D3DF
oklch(88.6% 0.026 339.4)
-
Step 300
300
#D7B5CB
oklch(80.9% 0.049 339.3)
-
Step 400
400
#C28EB0
oklch(70.7% 0.077 339.9)
-
Step 500
500
#B2719C
oklch(63.1% 0.099 340.5)
-
Step 600
600
#9D5887
oklch(55.6% 0.109 340.2)
-
Step 700
700
#864873
oklch(49.1% 0.102 339.8)
-
Step 800
800 (this color)
#744264
oklch(45.1% 0.084 340.1)
-
Step 900
900
#58334C
oklch(37.6% 0.065 340)
-
Step 950
950
#341E2D
oklch(27% 0.042 339.5)
#744264 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444E65 | 0.086 |
| Deuteranopia (no green cones) | #515563 | 0.078 |
| Tritanopia (no blue cones) | #79434F | 0.037 |
| Achromatopsia (no color) | #525252 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744264
#744264
oklch(45.1% 0.084 340.1)
- #226445
#226445
oklch(45.2% 0.084 159.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744264, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Dark Mauve #874C62 ΔE 0.049
- Purple Brown #673A3F ΔE 0.065
- Light Eggplant #894585 ΔE 0.066
- Dull Purple #84597E ΔE 0.074
- Dusty Grape #545775 ΔE 0.074
- Muted Purple #805B87 ΔE 0.080
- Dusky Purple #895B7B ΔE 0.081
Use #744264 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.