#744260
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.08 344), rgb(116, 66, 96).
Aa
White text reads best on this color (7.80:1).
About this color
#744260 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.080 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 7.80:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.69:1 |
| White text | 7.80:1 |
Values
| HEX | #744260 |
| RGB | rgb(116, 66, 96) |
| HSL | hsl(324, 27%, 36%) |
| OKLCH | oklch(44.9% 0.08 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744260 | 7.80:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #744260 | 2.69:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #744260 text on white | 7.80:1 | AAA | Lc 86.9 | Fine for body text |
| #744260 text on black | 2.69:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EC
oklch(93.5% 0.014 343.2)
-
Step 200
200
#E6D3DD
oklch(88.5% 0.025 344.5)
-
Step 300
300
#D8B5C8
oklch(80.9% 0.047 344.4)
-
Step 400
400
#C38EAC
oklch(70.7% 0.075 344.2)
-
Step 500
500
#B27198
oklch(63% 0.096 343.5)
-
Step 600
600
#9D5982
oklch(55.5% 0.104 344)
-
Step 700
700
#86496E
oklch(49.1% 0.096 344)
-
Step 800
800 (this color)
#744260
oklch(44.9% 0.08 344)
-
Step 900
900
#59344A
oklch(37.8% 0.062 344)
-
Step 950
950
#341E2B
oklch(26.9% 0.04 343.9)
#744260 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454D61 | 0.084 |
| Deuteranopia (no green cones) | #52555F | 0.077 |
| Tritanopia (no blue cones) | #7A424D | 0.033 |
| Achromatopsia (no color) | #525252 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744260
#744260
oklch(44.9% 0.08 344)
- #1F6349
#1F6349
oklch(45% 0.081 164.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744260, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.030
- Dark Mauve #874C62 ΔE 0.048
- Purple Brown #673A3F ΔE 0.059
- Light Eggplant #894585 ΔE 0.072
- Dusty Grape #545775 ΔE 0.075
- Dull Purple #84597E ΔE 0.076
- Dusky Purple #895B7B ΔE 0.083
- Muted Purple #805B87 ΔE 0.083
Use #744260 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.