#744244
Closest named color: Brownish Purple (#76424E). oklch(44% 0.069 17.7), rgb(116, 66, 68).
Aa
White text reads best on this color (8.06:1).
About this color
#744244 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.069 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.017 away. White text reads best on it, at 8.06:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.069) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #744244 |
| RGB | rgb(116, 66, 68) |
| HSL | hsl(358, 27%, 36%) |
| OKLCH | oklch(44% 0.069 17.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744244 | 8.06:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #744244 | 2.60:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #744244 text on white | 8.06:1 | AAA | Lc 87.7 | Fine for body text |
| #744244 text on black | 2.60:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E8D4D3
oklch(88.6% 0.022 21)
-
Step 300
300
#DAB7B7
oklch(81% 0.04 18)
-
Step 400
400
#C69191
oklch(70.8% 0.064 18.8)
-
Step 500
500
#B67577
oklch(63.1% 0.082 17.6)
-
Step 600
600
#A15D5F
oklch(55.6% 0.089 18.5)
-
Step 700
700
#8A4C4F
oklch(49.1% 0.084 17.5)
-
Step 800
800 (this color)
#744244
oklch(44% 0.069 17.7)
-
Step 900
900
#5B3537
oklch(37.6% 0.055 16.6)
-
Step 950
950
#351F20
oklch(26.8% 0.034 16.7)
#744244 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4A44 | 0.074 |
| Deuteranopia (no green cones) | #585443 | 0.070 |
| Tritanopia (no blue cones) | #7D3C43 | 0.021 |
| Achromatopsia (no color) | #505050 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744244
#744244
oklch(44% 0.069 17.7)
- #115E60
#115E60
oklch(44% 0.07 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744244, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.017
- Purple Brown #673A3F ΔE 0.035
- Dark Mauve #874C62 ΔE 0.062
- Red Brown #8B2E16 ΔE 0.069
- Milk Chocolate #7F4E1E ΔE 0.070
- Saddle Brown #8B4513 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.074
- Chestnut #742802 ΔE 0.080
Use #744244 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.