#7440B6
Closest named color: Bluey Purple (#6241C7). oklch(49.6% 0.179 300.2), rgb(116, 64, 182).
Aa
White text reads best on this color (6.66:1).
About this color
#7440B6 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.179 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.043 away. White text reads best on it, at 6.66:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.179) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.15:1 |
| White text | 6.66:1 |
Values
| HEX | #7440B6 |
| RGB | rgb(116, 64, 182) |
| HSL | hsl(266, 48%, 48%) |
| OKLCH | oklch(49.6% 0.179 300.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7440B6 | 6.66:1 | AA | Lc -87.4 | Fine for body text |
| Black text on #7440B6 | 3.15:1 | AA large text | Lc 21.7 | Dividers and decoration only |
| #7440B6 text on white | 6.66:1 | AA | Lc 82.4 | Fine for body text |
| #7440B6 text on black | 3.15:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DED3F5
oklch(88.6% 0.048 300.2)
-
Step 300
300
#C9B4F1
oklch(80.9% 0.087 300.2)
-
Step 400
400
#AE8BE9
oklch(70.6% 0.138 300.1)
-
Step 500
500
#9C6BE3
oklch(63.2% 0.177 300.2)
-
Step 600
600
#874FD0
oklch(55.6% 0.191 300.2)
-
Step 700
700 (this color)
#7440B6
oklch(49.6% 0.179 300.2)
-
Step 800
800
#5D3592
oklch(42.7% 0.147 300)
-
Step 900
900
#4C2F74
oklch(37.6% 0.115 300.4)
-
Step 950
950
#2C1C44
oklch(26.9% 0.073 300)
#7440B6 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CBA | 0.131 |
| Deuteranopia (no green cones) | #055BB3 | 0.130 |
| Tritanopia (no blue cones) | #665A75 | 0.134 |
| Achromatopsia (no color) | #5C5C5C | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7440B6
#7440B6
oklch(49.6% 0.179 300.2)
- #5A6B00
#5A6B00
oklch(49.6% 0.118 120)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7440B6, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.043
- Rebecca Purple #663399 ΔE 0.059
- Iris #6258C4 ΔE 0.061
- Slate Blue #6A5ACD ΔE 0.066
- Blue With A Hint Of Purple #533CC6 ΔE 0.067
- Light Indigo #6D5ACF ΔE 0.067
- Purply #983FB2 ΔE 0.069
- Blurple #5539CC ΔE 0.070
Use #7440B6 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.