#7440AC
Closest named color: Rebecca Purple (#663399). oklch(48.9% 0.167 302.8), rgb(116, 64, 172).
Aa
White text reads best on this color (6.83:1).
About this color
#7440AC is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.167 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 6.83:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.167) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.07:1 |
| White text | 6.83:1 |
Values
| HEX | #7440AC |
| RGB | rgb(116, 64, 172) |
| HSL | hsl(269, 46%, 46%) |
| OKLCH | oklch(48.9% 0.167 302.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7440AC | 6.83:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #7440AC | 3.07:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #7440AC text on white | 6.83:1 | AA | Lc 83.1 | Fine for body text |
| #7440AC text on black | 3.07:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD3F2
oklch(88.6% 0.044 303.1)
-
Step 300
300
#CBB4EC
oklch(80.8% 0.081 303.4)
-
Step 400
400
#B18CE3
oklch(70.8% 0.129 302.8)
-
Step 500
500
#9E6CDA
oklch(63% 0.165 303)
-
Step 600
600
#8951C8
oklch(55.6% 0.18 302.6)
-
Step 700
700 (this color)
#7440AC
oklch(48.9% 0.167 302.8)
-
Step 800
800
#5F368C
oklch(42.7% 0.139 302.9)
-
Step 900
900
#4D3070
oklch(37.7% 0.108 302.4)
-
Step 950
950
#2D1D41
oklch(27% 0.067 302.7)
#7440AC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005AAF | 0.133 |
| Deuteranopia (no green cones) | #205AAA | 0.122 |
| Tritanopia (no blue cones) | #695770 | 0.124 |
| Achromatopsia (no color) | #5B5B5B | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7440AC
#7440AC
oklch(48.9% 0.167 302.8)
- #546A00
#546A00
oklch(48.9% 0.119 122.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7440AC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.055
- Iris #6258C4 ΔE 0.068
- Purply #983FB2 ΔE 0.069
- Grape #7209B7 ΔE 0.074
- Blue With A Hint Of Purple #533CC6 ΔE 0.075
- Slate Blue #6A5ACD ΔE 0.075
- Light Indigo #6D5ACF ΔE 0.076
Use #7440AC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.