#7440AA
Closest named color: Rebecca Purple (#663399). oklch(48.7% 0.165 303.4), rgb(116, 64, 170).
Aa
White text reads best on this color (6.87:1).
About this color
#7440AA is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.165 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.047 away. White text reads best on it, at 6.87:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.05:1 |
| White text | 6.87:1 |
Values
| HEX | #7440AA |
| RGB | rgb(116, 64, 170) |
| HSL | hsl(269, 45%, 46%) |
| OKLCH | oklch(48.7% 0.165 303.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7440AA | 6.87:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #7440AA | 3.05:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #7440AA text on white | 6.87:1 | AA | Lc 83.3 | Fine for body text |
| #7440AA text on black | 3.05:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD3F2
oklch(88.6% 0.044 303.1)
-
Step 300
300
#CBB4EB
oklch(80.8% 0.08 303.7)
-
Step 400
400
#B18CE1
oklch(70.7% 0.127 303.4)
-
Step 500
500
#9F6CD9
oklch(63.1% 0.164 303.7)
-
Step 600
600
#8A51C6
oklch(55.5% 0.178 303.6)
-
Step 700
700 (this color)
#7440AA
oklch(48.7% 0.165 303.4)
-
Step 800
800
#5F368B
oklch(42.6% 0.137 303.3)
-
Step 900
900
#4E306F
oklch(37.7% 0.107 303.7)
-
Step 950
950
#2D1D41
oklch(27% 0.067 302.7)
#7440AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059AD | 0.133 |
| Deuteranopia (no green cones) | #235AA8 | 0.120 |
| Tritanopia (no blue cones) | #6A566F | 0.121 |
| Achromatopsia (no color) | #5A5A5A | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7440AA
#7440AA
oklch(48.7% 0.165 303.4)
- #536A00
#536A00
oklch(48.8% 0.12 123.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7440AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.047
- Bluey Purple #6241C7 ΔE 0.057
- Purply #983FB2 ΔE 0.069
- Iris #6258C4 ΔE 0.069
- Grape #7209B7 ΔE 0.075
- Light Eggplant #894585 ΔE 0.077
- Blue With A Hint Of Purple #533CC6 ΔE 0.077
- Slate Blue #6A5ACD ΔE 0.077
Use #7440AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.