#744078
Closest named color: Light Eggplant (#894585). oklch(45.7% 0.107 324.5), rgb(116, 64, 120).
Aa
White text reads best on this color (7.64:1).
About this color
#744078 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.107 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.64:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.107) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.74:1 |
| White text | 7.64:1 |
Values
| HEX | #744078 |
| RGB | rgb(116, 64, 120) |
| HSL | hsl(296, 30%, 36%) |
| OKLCH | oklch(45.7% 0.107 324.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744078 | 7.64:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #744078 | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #744078 text on white | 7.64:1 | AAA | Lc 86.3 | Fine for body text |
| #744078 text on black | 2.74:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F1
oklch(93.6% 0.018 323)
-
Step 200
200
#E5D2E6
oklch(88.5% 0.034 324.3)
-
Step 300
300
#D6B3D7
oklch(80.9% 0.063 325.3)
-
Step 400
400
#C08BC3
oklch(70.7% 0.099 324.8)
-
Step 500
500
#AF6DB4
oklch(63.1% 0.127 324.4)
-
Step 600
600
#9A53A0
oklch(55.5% 0.139 324.3)
-
Step 700
700
#844389
oklch(49.1% 0.13 324.6)
-
Step 800
800 (this color)
#744078
oklch(45.7% 0.107 324.5)
-
Step 900
900
#57315A
oklch(37.7% 0.083 324.4)
-
Step 950
950
#331D35
oklch(27% 0.053 323.9)
#744078 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4F7A | 0.100 |
| Deuteranopia (no green cones) | #485676 | 0.091 |
| Tritanopia (no blue cones) | #764656 | 0.063 |
| Achromatopsia (no color) | #535353 | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744078
#744078
oklch(45.7% 0.107 324.5)
- #2B662E
#2B662E
oklch(45.7% 0.107 144.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744078, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Dark Mauve #874C62 ΔE 0.068
- Brownish Purple #76424E ΔE 0.072
- Dull Purple #84597E ΔE 0.074
- Rebecca Purple #663399 ΔE 0.074
- Muted Purple #805B87 ΔE 0.075
- Twilight #4E518B ΔE 0.077
- Dusk #4E5481 ΔE 0.079
Use #744078 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.