#744077
Closest named color: Light Eggplant (#894585). oklch(45.6% 0.106 325.1), rgb(116, 64, 119).
Aa
White text reads best on this color (7.65:1).
About this color
#744077 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.106 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.048 away. White text reads best on it, at 7.65:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.106) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.74:1 |
| White text | 7.65:1 |
Values
| HEX | #744077 |
| RGB | rgb(116, 64, 119) |
| HSL | hsl(297, 30%, 36%) |
| OKLCH | oklch(45.6% 0.106 325.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744077 | 7.65:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #744077 | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #744077 text on white | 7.65:1 | AAA | Lc 86.3 | Fine for body text |
| #744077 text on black | 2.74:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F1
oklch(93.6% 0.018 323)
-
Step 200
200
#E5D2E6
oklch(88.5% 0.034 324.3)
-
Step 300
300
#D6B3D7
oklch(80.9% 0.063 325.3)
-
Step 400
400
#C08BC3
oklch(70.7% 0.099 324.8)
-
Step 500
500
#B06DB3
oklch(63.2% 0.126 325.4)
-
Step 600
600
#9B539F
oklch(55.6% 0.138 325.3)
-
Step 700
700
#844388
oklch(49.1% 0.129 325.1)
-
Step 800
800 (this color)
#744077
oklch(45.6% 0.106 325.1)
-
Step 900
900
#573159
oklch(37.7% 0.081 325.2)
-
Step 950
950
#331D34
oklch(27% 0.051 325.4)
#744077 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4F79 | 0.100 |
| Deuteranopia (no green cones) | #495675 | 0.090 |
| Tritanopia (no blue cones) | #764656 | 0.062 |
| Achromatopsia (no color) | #535353 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744077
#744077
oklch(45.6% 0.106 325.1)
- #2A662F
#2A662F
oklch(45.6% 0.106 145.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744077, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.048
- Dark Mauve #874C62 ΔE 0.067
- Brownish Purple #76424E ΔE 0.070
- Dull Purple #84597E ΔE 0.074
- Muted Purple #805B87 ΔE 0.075
- Rebecca Purple #663399 ΔE 0.075
- Twilight #4E518B ΔE 0.078
- Dusk #4E5481 ΔE 0.079
Use #744077 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.