#744074
Closest named color: Light Eggplant (#894585). oklch(45.5% 0.103 327.1), rgb(116, 64, 116).
Aa
White text reads best on this color (7.69:1).
About this color
#744074 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.103 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 7.69:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.103) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.72:1 |
| White text | 7.69:1 |
Values
| HEX | #744074 |
| RGB | rgb(116, 64, 116) |
| HSL | hsl(300, 29%, 35%) |
| OKLCH | oklch(45.5% 0.103 327.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744074 | 7.69:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #744074 | 2.72:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #744074 text on white | 7.69:1 | AAA | Lc 86.5 | Fine for body text |
| #744074 text on black | 2.72:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E6D2E5
oklch(88.6% 0.034 327.4)
-
Step 300
300
#D6B4D5
oklch(81% 0.059 327)
-
Step 400
400
#C18BC0
oklch(70.7% 0.097 327.2)
-
Step 500
500
#B06DB0
oklch(63% 0.123 326.9)
-
Step 600
600
#9B549B
oklch(55.6% 0.133 327.2)
-
Step 700
700
#844485
oklch(49.1% 0.124 326.7)
-
Step 800
800 (this color)
#744074
oklch(45.5% 0.103 327.1)
-
Step 900
900
#583157
oklch(37.7% 0.08 327.9)
-
Step 950
950
#331D33
oklch(26.9% 0.05 326.9)
#744074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4F76 | 0.098 |
| Deuteranopia (no green cones) | #4A5572 | 0.088 |
| Tritanopia (no blue cones) | #774554 | 0.059 |
| Achromatopsia (no color) | #535353 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744074
#744074
oklch(45.5% 0.103 327.1)
- #286633
#286633
oklch(45.6% 0.103 147.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744074, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Dark Mauve #874C62 ΔE 0.064
- Brownish Purple #76424E ΔE 0.065
- Dull Purple #84597E ΔE 0.073
- Muted Purple #805B87 ΔE 0.076
- Dusk #4E5481 ΔE 0.079
- Dusty Grape #545775 ΔE 0.079
- Twilight #4E518B ΔE 0.079
Use #744074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.