#744072
Closest named color: Light Eggplant (#894585). oklch(45.4% 0.101 328.5), rgb(116, 64, 114).
Aa
White text reads best on this color (7.72:1).
About this color
#744072 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.101 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.72:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.101) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.71:1 |
| White text | 7.72:1 |
Values
| HEX | #744072 |
| RGB | rgb(116, 64, 114) |
| HSL | hsl(302, 29%, 35%) |
| OKLCH | oklch(45.4% 0.101 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744072 | 7.72:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #744072 | 2.71:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #744072 text on white | 7.72:1 | AAA | Lc 86.6 | Fine for body text |
| #744072 text on black | 2.71:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E6D2E4
oklch(88.5% 0.033 329)
-
Step 300
300
#D6B4D4
oklch(80.9% 0.058 328)
-
Step 400
400
#C18BBE
oklch(70.6% 0.095 328.4)
-
Step 500
500
#B16EAE
oklch(63.2% 0.12 328.5)
-
Step 600
600
#9C5499
oklch(55.6% 0.131 328.7)
-
Step 700
700
#854483
oklch(49.1% 0.123 328.4)
-
Step 800
800 (this color)
#744072
oklch(45.4% 0.101 328.5)
-
Step 900
900
#583156
oklch(37.7% 0.079 328.8)
-
Step 950
950
#341D32
oklch(27% 0.05 330)
#744072 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4E74 | 0.096 |
| Deuteranopia (no green cones) | #4B5570 | 0.087 |
| Tritanopia (no blue cones) | #774553 | 0.057 |
| Achromatopsia (no color) | #535353 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744072
#744072
oklch(45.4% 0.101 328.5)
- #276535
#276535
oklch(45.3% 0.1 148.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744072, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Brownish Purple #76424E ΔE 0.062
- Dark Mauve #874C62 ΔE 0.062
- Dull Purple #84597E ΔE 0.073
- Muted Purple #805B87 ΔE 0.076
- Dusty Grape #545775 ΔE 0.079
- Dusk #4E5481 ΔE 0.079
- Twilight #4E518B ΔE 0.081
Use #744072 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.