#744070
Closest named color: Light Eggplant (#894585). oklch(45.3% 0.099 329.9), rgb(116, 64, 112).
Aa
White text reads best on this color (7.74:1).
About this color
#744070 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.099 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.053 away. White text reads best on it, at 7.74:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.099) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.70:1 |
| White text | 7.74:1 |
Values
| HEX | #744070 |
| RGB | rgb(116, 64, 112) |
| HSL | hsl(305, 29%, 35%) |
| OKLCH | oklch(45.3% 0.099 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744070 | 7.74:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #744070 | 2.70:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #744070 text on white | 7.74:1 | AAA | Lc 86.7 | Fine for body text |
| #744070 text on black | 2.70:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D7B4D3
oklch(81% 0.058 329.9)
-
Step 400
400
#C18CBC
oklch(70.7% 0.091 329.7)
-
Step 500
500
#B16EAB
oklch(63.1% 0.117 330.1)
-
Step 600
600
#9C5597
oklch(55.7% 0.128 329.7)
-
Step 700
700
#854581
oklch(49.2% 0.119 329.5)
-
Step 800
800 (this color)
#744070
oklch(45.3% 0.099 329.9)
-
Step 900
900
#583155
oklch(37.6% 0.078 329.8)
-
Step 950
950
#341D32
oklch(27% 0.05 330)
#744070 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4E72 | 0.096 |
| Deuteranopia (no green cones) | #4C556E | 0.086 |
| Tritanopia (no blue cones) | #784453 | 0.053 |
| Achromatopsia (no color) | #535353 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744070
#744070
oklch(45.3% 0.099 329.9)
- #256537
#256537
oklch(45.3% 0.099 149.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744070, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.053
- Brownish Purple #76424E ΔE 0.058
- Dark Mauve #874C62 ΔE 0.060
- Dull Purple #84597E ΔE 0.074
- Muted Purple #805B87 ΔE 0.077
- Dusty Grape #545775 ΔE 0.078
- Dusk #4E5481 ΔE 0.080
- Twilight #4E518B ΔE 0.082
Use #744070 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.