#74404E
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.074 3.3), rgb(116, 64, 78).
Aa
White text reads best on this color (8.12:1).
About this color
#74404E is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.074 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.007 away. White text reads best on it, at 8.12:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.12:1 |
Values
| HEX | #74404E |
| RGB | rgb(116, 64, 78) |
| HSL | hsl(344, 29%, 35%) |
| OKLCH | oklch(43.9% 0.074 3.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74404E | 8.12:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #74404E | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #74404E text on white | 8.12:1 | AAA | Lc 87.9 | Fine for body text |
| #74404E text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E9
oklch(93.7% 0.012 4.8)
-
Step 200
200
#E8D3D7
oklch(88.5% 0.024 4.5)
-
Step 300
300
#DAB6BE
oklch(81% 0.043 3.1)
-
Step 400
400
#C68F9C
oklch(70.7% 0.069 3.4)
-
Step 500
500
#B77284
oklch(63.1% 0.09 3.1)
-
Step 600
600
#A25A6D
oklch(55.6% 0.097 3.8)
-
Step 700
700
#8A4A5B
oklch(49.1% 0.089 3.9)
-
Step 800
800 (this color)
#74404E
oklch(43.9% 0.074 3.3)
-
Step 900
900
#5B343E
oklch(37.6% 0.058 3.7)
-
Step 950
950
#361F25
oklch(27.1% 0.037 2.9)
#74404E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484A4E | 0.081 |
| Deuteranopia (no green cones) | #55534D | 0.075 |
| Tritanopia (no blue cones) | #7C3C45 | 0.020 |
| Achromatopsia (no color) | #505050 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74404E
#74404E
oklch(43.9% 0.074 3.3)
- #0D5F56
#0D5F56
oklch(43.8% 0.074 183.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74404E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.007
- Purple Brown #673A3F ΔE 0.037
- Dark Mauve #874C62 ΔE 0.055
- Red Brown #8B2E16 ΔE 0.079
- Rust Brown #8B3103 ΔE 0.087
- Milk Chocolate #7F4E1E ΔE 0.087
- Dusty Grape #545775 ΔE 0.088
- Saddle Brown #8B4513 ΔE 0.089
Use #74404E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.