#744044
Closest named color: Brownish Purple (#76424E). oklch(43.6% 0.072 15.6), rgb(116, 64, 68).
Aa
White text reads best on this color (8.20:1).
About this color
#744044 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.072 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.016 away. White text reads best on it, at 8.20:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.55:1 |
| White text | 8.20:1 |
Values
| HEX | #744044 |
| RGB | rgb(116, 64, 68) |
| HSL | hsl(355, 29%, 35%) |
| OKLCH | oklch(43.6% 0.072 15.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744044 | 8.20:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #744044 | 2.55:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #744044 text on white | 8.20:1 | AAA | Lc 88.1 | Fine for body text |
| #744044 text on black | 2.55:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E8D3D4
oklch(88.4% 0.023 14.3)
-
Step 300
300
#DBB6B7
oklch(80.9% 0.043 16.2)
-
Step 400
400
#C79092
oklch(70.7% 0.067 16.5)
-
Step 500
500
#B87378
oklch(63% 0.087 15.2)
-
Step 600
600
#A35B61
oklch(55.6% 0.094 15.3)
-
Step 700
700
#8B4B50
oklch(49.1% 0.087 15.8)
-
Step 800
800 (this color)
#744044
oklch(43.6% 0.072 15.6)
-
Step 900
900
#5C3537
oklch(37.8% 0.056 16.8)
-
Step 950
950
#361F21
oklch(27% 0.036 14.1)
#744044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4944 | 0.078 |
| Deuteranopia (no green cones) | #575343 | 0.073 |
| Tritanopia (no blue cones) | #7D3A42 | 0.021 |
| Achromatopsia (no color) | #4F4F4F | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744044
#744044
oklch(43.6% 0.072 15.6)
- #075E5E
#075E5E
oklch(43.7% 0.073 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.016
- Purple Brown #673A3F ΔE 0.032
- Dark Mauve #874C62 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.074
- Milk Chocolate #7F4E1E ΔE 0.074
- Saddle Brown #8B4513 ΔE 0.076
- Chestnut #742802 ΔE 0.078
Use #744044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.