#74403B
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.073 26.3), rgb(116, 64, 59).
Aa
White text reads best on this color (8.27:1).
About this color
#74403B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.073 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.27:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.27:1 |
Values
| HEX | #74403B |
| RGB | rgb(116, 64, 59) |
| HSL | hsl(5, 33%, 34%) |
| OKLCH | oklch(43.4% 0.073 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74403B | 8.27:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #74403B | 2.53:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #74403B text on white | 8.27:1 | AAA | Lc 88.3 | Fine for body text |
| #74403B text on black | 2.53:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E5
oklch(93.6% 0.012 29.9)
-
Step 200
200
#E9D4D1
oklch(88.6% 0.024 27.4)
-
Step 300
300
#DBB7B2
oklch(80.9% 0.042 27.3)
-
Step 400
400
#C8908A
oklch(70.6% 0.069 25.8)
-
Step 500
500
#B9746D
oklch(63.1% 0.088 26.1)
-
Step 600
600
#A45C55
oklch(55.6% 0.096 26.4)
-
Step 700
700
#8C4B45
oklch(49% 0.089 26.3)
-
Step 800
800 (this color)
#74403B
oklch(43.4% 0.073 26.3)
-
Step 900
900
#5C3531
oklch(37.6% 0.057 26.4)
-
Step 950
950
#361F1D
oklch(26.9% 0.036 25.2)
#74403B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C483A | 0.075 |
| Deuteranopia (no green cones) | #58533A | 0.072 |
| Tritanopia (no blue cones) | #7E393F | 0.027 |
| Achromatopsia (no color) | #4E4E4E | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74403B
#74403B
oklch(43.4% 0.073 26.3)
- #035C65
#035C65
oklch(43.4% 0.073 206.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74403B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.034
- Red Brown #8B2E16 ΔE 0.060
- Milk Chocolate #7F4E1E ΔE 0.064
- Rust Brown #8B3103 ΔE 0.064
- Saddle Brown #8B4513 ΔE 0.066
- Chestnut #742802 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.072
Use #74403B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.