#744034
Closest named color: Purple Brown (#673A3F). oklch(43.2% 0.076 33.9), rgb(116, 64, 52).
Aa
White text reads best on this color (8.31:1).
About this color
#744034 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.076 and its hue 34°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 8.31:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.076) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.52:1 |
| White text | 8.31:1 |
Values
| HEX | #744034 |
| RGB | rgb(116, 64, 52) |
| HSL | hsl(11, 38%, 33%) |
| OKLCH | oklch(43.2% 0.076 33.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #744034 | 8.31:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #744034 | 2.52:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #744034 text on white | 8.31:1 | AAA | Lc 88.5 | Fine for body text |
| #744034 text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E9D4CF
oklch(88.6% 0.024 33.6)
-
Step 300
300
#DCB7AE
oklch(80.9% 0.045 33.9)
-
Step 400
400
#C99184
oklch(70.8% 0.071 33.5)
-
Step 500
500
#B97565
oklch(63.1% 0.09 33.9)
-
Step 600
600
#A55D4C
oklch(55.7% 0.098 34.2)
-
Step 700
700
#8D4C3D
oklch(49.1% 0.091 34)
-
Step 800
800 (this color)
#744034
oklch(43.2% 0.076 33.9)
-
Step 900
900
#5D362C
oklch(37.8% 0.059 35.2)
-
Step 950
950
#36201A
oklch(27% 0.036 36)
#744034 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4733 | 0.074 |
| Deuteranopia (no green cones) | #595233 | 0.069 |
| Tritanopia (no blue cones) | #7E383D | 0.033 |
| Achromatopsia (no color) | #4E4E4E | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #744034
#744034
oklch(43.2% 0.076 33.9)
- #015B6A
#015B6A
oklch(43.3% 0.076 213.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #744034, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Brownish Purple #76424E ΔE 0.039
- Red Brown #8B2E16 ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.057
- Rust Brown #8B3103 ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.060
- Chestnut #742802 ΔE 0.062
- Mud Brown #60460F ΔE 0.065
Use #744034 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.