#743FC7
Closest named color: Bluey Purple (#6241C7). oklch(50.7% 0.199 296.4), rgb(116, 63, 199).
Aa
White text reads best on this color (6.40:1).
About this color
#743FC7 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.199 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.032 away. White text reads best on it, at 6.40:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.199) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.27:1 |
| White text | 6.40:1 |
Values
| HEX | #743FC7 |
| RGB | rgb(116, 63, 199) |
| HSL | hsl(263, 55%, 51%) |
| OKLCH | oklch(50.7% 0.199 296.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743FC7 | 6.40:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #743FC7 | 3.27:1 | AA large text | Lc 22.9 | Dividers and decoration only |
| #743FC7 text on white | 6.40:1 | AA | Lc 81.2 | Fine for body text |
| #743FC7 text on black | 3.27:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE6FB
oklch(93.5% 0.029 296.7)
-
Step 200
200
#DCD2F9
oklch(88.4% 0.054 297)
-
Step 300
300
#C6B4F8
oklch(80.9% 0.096 296.3)
-
Step 400
400
#AB8AF5
oklch(70.8% 0.155 296.5)
-
Step 500
500
#9768F0
oklch(63.1% 0.196 296.2)
-
Step 600
600
#834ADF
oklch(55.6% 0.215 296.3)
-
Step 700
700 (this color)
#743FC7
oklch(50.7% 0.199 296.4)
-
Step 800
800
#5B319C
oklch(42.7% 0.165 296.8)
-
Step 900
900
#4A2D7C
oklch(37.7% 0.128 296.7)
-
Step 950
950
#2B1B49
oklch(26.9% 0.082 296.5)
#743FC7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060CB | 0.129 |
| Deuteranopia (no green cones) | #005DC4 | 0.129 |
| Tritanopia (no blue cones) | #5F607E | 0.154 |
| Achromatopsia (no color) | #5F5F5F | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743FC7
#743FC7
oklch(50.7% 0.199 296.4)
- #626D00
#626D00
oklch(50.8% 0.117 116.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743FC7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.032
- Burple #6832E3 ΔE 0.054
- Light Indigo #6D5ACF ΔE 0.057
- Slate Blue #6A5ACD ΔE 0.058
- Iris #6258C4 ΔE 0.058
- Blurple #5539CC ΔE 0.059
- Blue With A Hint Of Purple #533CC6 ΔE 0.060
- Blue Violet #8A2BE2 ΔE 0.060
Use #743FC7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.