#743FA8
Closest named color: Rebecca Purple (#663399). oklch(48.4% 0.164 304.2), rgb(116, 63, 168).
Aa
White text reads best on this color (6.95:1).
About this color
#743FA8 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.164 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 6.95:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.01:1 |
| White text | 6.95:1 |
Values
| HEX | #743FA8 |
| RGB | rgb(116, 63, 168) |
| HSL | hsl(270, 45%, 45%) |
| OKLCH | oklch(48.4% 0.164 304.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743FA8 | 6.95:1 | AA | Lc -88.6 | Fine for body text |
| Black text on #743FA8 | 3.01:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #743FA8 text on white | 6.95:1 | AA | Lc 83.6 | Fine for body text |
| #743FA8 text on black | 3.01:1 | AA large text | Lc -18.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F1
oklch(88.4% 0.044 304.5)
-
Step 300
300
#CCB4EB
oklch(80.9% 0.08 304.5)
-
Step 400
400
#B28CE0
oklch(70.7% 0.126 304.2)
-
Step 500
500
#9F6CD8
oklch(63% 0.163 303.9)
-
Step 600
600
#8B51C5
oklch(55.6% 0.177 304.3)
-
Step 700
700 (this color)
#743FA8
oklch(48.4% 0.164 304.2)
-
Step 800
800
#60368A
oklch(42.7% 0.136 304.3)
-
Step 900
900
#4E306E
oklch(37.6% 0.106 304.1)
-
Step 950
950
#2E1D41
oklch(27.1% 0.067 304.1)
#743FA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058AB | 0.134 |
| Deuteranopia (no green cones) | #2459A6 | 0.121 |
| Tritanopia (no blue cones) | #6A556D | 0.121 |
| Achromatopsia (no color) | #595959 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743FA8
#743FA8
oklch(48.4% 0.164 304.2)
- #516900
#516900
oklch(48.4% 0.12 123.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743FA8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Bluey Purple #6241C7 ΔE 0.060
- Purply #983FB2 ΔE 0.070
- Iris #6258C4 ΔE 0.073
- Grape #7209B7 ΔE 0.075
- Light Eggplant #894585 ΔE 0.075
- Blue With A Hint Of Purple #533CC6 ΔE 0.079
- Warm Purple #952E8F ΔE 0.079
Use #743FA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.