#743FA2
Closest named color: Rebecca Purple (#663399). oklch(48% 0.157 306), rgb(116, 63, 162).
Aa
White text reads best on this color (7.05:1).
About this color
#743FA2 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.157 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.041 away. White text reads best on it, at 7.05:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.97:1 |
| White text | 7.05:1 |
Values
| HEX | #743FA2 |
| RGB | rgb(116, 63, 162) |
| HSL | hsl(272, 44%, 44%) |
| OKLCH | oklch(48% 0.157 306) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743FA2 | 7.05:1 | AAA | Lc -89.0 | Fine for body text |
| Black text on #743FA2 | 2.97:1 | Fails | Lc 20.0 | Dividers and decoration only |
| #743FA2 text on white | 7.05:1 | AAA | Lc 84.0 | Fine for body text |
| #743FA2 text on black | 2.97:1 | Fails | Lc -17.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F6
oklch(93.5% 0.023 305.6)
-
Step 200
200
#E0D3F0
oklch(88.6% 0.042 305.8)
-
Step 300
300
#CDB4E8
oklch(80.8% 0.077 306.6)
-
Step 400
400
#B38CDC
oklch(70.7% 0.121 305.9)
-
Step 500
500
#A16DD3
oklch(63.1% 0.156 306)
-
Step 600
600
#8C52C0
oklch(55.5% 0.17 305.9)
-
Step 700
700 (this color)
#743FA2
oklch(48% 0.157 306)
-
Step 800
800
#613786
oklch(42.7% 0.13 306.2)
-
Step 900
900
#4F316B
oklch(37.7% 0.1 306.1)
-
Step 950
950
#2E1D3F
oklch(27% 0.064 305.6)
#743FA2 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F57A5 | 0.131 |
| Deuteranopia (no green cones) | #2B59A0 | 0.117 |
| Tritanopia (no blue cones) | #6C536A | 0.114 |
| Achromatopsia (no color) | #595959 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743FA2
#743FA2
oklch(48% 0.157 306)
- #4C6900
#4C6900
oklch(48% 0.122 126.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743FA2, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.041
- Light Eggplant #894585 ΔE 0.068
- Bluey Purple #6241C7 ΔE 0.068
- Purply #983FB2 ΔE 0.072
- Warm Purple #952E8F ΔE 0.074
- Iris #6258C4 ΔE 0.078
- Grape #7209B7 ΔE 0.079
- Blueberry #464196 ΔE 0.083
Use #743FA2 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.