#743F5B
Closest named color: Brownish Purple (#76424E). oklch(44.2% 0.082 348.1), rgb(116, 63, 91).
Aa
White text reads best on this color (8.06:1).
About this color
#743F5B is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.082 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 8.06:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #743F5B |
| RGB | rgb(116, 63, 91) |
| HSL | hsl(328, 30%, 35%) |
| OKLCH | oklch(44.2% 0.082 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743F5B | 8.06:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #743F5B | 2.60:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #743F5B text on white | 8.06:1 | AAA | Lc 87.7 | Fine for body text |
| #743F5B text on black | 2.60:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E8D2DC
oklch(88.5% 0.028 348.4)
-
Step 300
300
#D9B5C6
oklch(81% 0.047 348.1)
-
Step 400
400
#C58DA9
oklch(70.6% 0.077 347.8)
-
Step 500
500
#B57094
oklch(63% 0.098 347.7)
-
Step 600
600
#A0587E
oklch(55.6% 0.106 348.2)
-
Step 700
700
#89476B
oklch(49.1% 0.1 347.5)
-
Step 800
800 (this color)
#743F5B
oklch(44.2% 0.082 348.1)
-
Step 900
900
#5A3348
oklch(37.7% 0.064 347.1)
-
Step 950
950
#351E2A
oklch(27% 0.041 347.6)
#743F5B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444B5C | 0.088 |
| Deuteranopia (no green cones) | #51535A | 0.080 |
| Tritanopia (no blue cones) | #7B3E49 | 0.032 |
| Achromatopsia (no color) | #505050 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743F5B
#743F5B
oklch(44.2% 0.082 348.1)
- #13614A
#13614A
oklch(44.1% 0.082 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743F5B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.052
- Dark Mauve #874C62 ΔE 0.053
- Light Eggplant #894585 ΔE 0.078
- Dusty Grape #545775 ΔE 0.082
- Dull Purple #84597E ΔE 0.085
- Red Purple #820747 ΔE 0.089
- Mulberry #920A4E ΔE 0.090
Use #743F5B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.