#743F38
Closest named color: Brownish Purple (#76424E). oklch(43.1% 0.075 28.5), rgb(116, 63, 56).
Aa
White text reads best on this color (8.36:1).
About this color
#743F38 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.075 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.36:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.36:1 |
Values
| HEX | #743F38 |
| RGB | rgb(116, 63, 56) |
| HSL | hsl(7, 35%, 34%) |
| OKLCH | oklch(43.1% 0.075 28.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743F38 | 8.36:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #743F38 | 2.51:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #743F38 text on white | 8.36:1 | AAA | Lc 88.6 | Fine for body text |
| #743F38 text on black | 2.51:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E5
oklch(93.6% 0.012 29.9)
-
Step 200
200
#E9D3D0
oklch(88.4% 0.025 26.9)
-
Step 300
300
#DCB7B1
oklch(81% 0.044 28.8)
-
Step 400
400
#C99088
oklch(70.7% 0.071 27.9)
-
Step 500
500
#BA746A
oklch(63.1% 0.09 28.7)
-
Step 600
600
#A55C52
oklch(55.7% 0.098 28.8)
-
Step 700
700
#8D4B42
oklch(49.1% 0.091 28.9)
-
Step 800
800 (this color)
#743F38
oklch(43.1% 0.075 28.5)
-
Step 900
900
#5D3530
oklch(37.7% 0.059 27.8)
-
Step 950
950
#371F1C
oklch(27% 0.038 27.6)
#743F38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4737 | 0.078 |
| Deuteranopia (no green cones) | #585237 | 0.072 |
| Tritanopia (no blue cones) | #7E373D | 0.029 |
| Achromatopsia (no color) | #4E4E4E | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743F38
#743F38
oklch(43.1% 0.075 28.5)
- #005B66
#005B66
oklch(43.1% 0.074 209)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743F38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.034
- Red Brown #8B2E16 ΔE 0.058
- Rust Brown #8B3103 ΔE 0.061
- Milk Chocolate #7F4E1E ΔE 0.063
- Chestnut #742802 ΔE 0.064
- Saddle Brown #8B4513 ΔE 0.065
- Mud Brown #60460F ΔE 0.071
Use #743F38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.