#743EC5

Closest named color: Bluey Purple (#6241C7). oklch(50.4% 0.198 297), rgb(116, 62, 197).

Aa

White text reads best on this color (6.48:1).

About this color

#743EC5 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.198 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.033 away. White text reads best on it, at 6.48:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.198)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.23:1
White text6.48:1

Values

HEX#743EC5
RGBrgb(116, 62, 197)
HSLhsl(264, 54%, 51%)
OKLCHoklch(50.4% 0.198 297)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #743EC5 6.48:1 AA Lc -86.6 Fine for body text
Black text on #743EC5 3.23:1 AA large text Lc 22.5 Dividers and decoration only
#743EC5 text on white 6.48:1 AA Lc 81.5 Fine for body text
#743EC5 text on black 3.23:1 AA large text Lc -20.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FD

    oklch(97.1% 0.012 296.4)

  2. Step 100

    100

    #EBE6FB

    oklch(93.5% 0.029 296.7)

  3. Step 200

    200

    #DCD2F9

    oklch(88.4% 0.054 297)

  4. Step 300

    300

    #C7B4F8

    oklch(81% 0.096 297)

  5. Step 400

    400

    #AB8AF4

    oklch(70.8% 0.153 296.6)

  6. Step 500

    500

    #9868EF

    oklch(63.1% 0.195 296.8)

  7. Step 600

    600

    #844ADE

    oklch(55.6% 0.213 296.8)

  8. Step 700

    700 (this color)

    #743EC5

    oklch(50.4% 0.198 297)

  9. Step 800

    800

    #5B319C

    oklch(42.7% 0.165 296.8)

  10. Step 900

    900

    #4A2D7C

    oklch(37.7% 0.128 296.7)

  11. Step 950

    950

    #2B1B48

    oklch(26.9% 0.081 297)

Export this scale for Tailwind in the Tailwind colors tool

#743EC5 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005FC90.130
Deuteranopia (no green cones)#005CC20.130
Tritanopia (no blue cones)#605F7D0.152
Achromatopsia (no color)#5E5E5E0.200

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #743EC5

    #743EC5

    oklch(50.4% 0.198 297)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #743EC5

    #743EC5

    oklch(50.4% 0.198 297)

  • #3255D4

    #3255D4

    oklch(50.5% 0.199 267)

  • #9B289E

    #9B289E

    oklch(50.5% 0.199 326.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #743EC5

    #743EC5

    oklch(50.4% 0.198 297)

  • #7E6000

    #7E6000

    oklch(50.6% 0.103 87.2)

  • #007A2A

    #007A2A

    oklch(50.5% 0.15 147.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #743EC5

    #743EC5

    oklch(50.4% 0.198 297)

  • #974F00

    #974F00

    oklch(50.5% 0.122 57.2)

  • #007663

    #007663

    oklch(50.6% 0.094 176.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #743EC5

    #743EC5

    oklch(50.4% 0.198 297)

  • #BC1018

    #BC1018

    oklch(50.5% 0.199 27.1)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

  • #00727D

    #00727D

    oklch(50.4% 0.086 206.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743EC5, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #743EC5 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.