#743EA9
Closest named color: Rebecca Purple (#663399). oklch(48.4% 0.166 304), rgb(116, 62, 169).
Aa
White text reads best on this color (6.98:1).
About this color
#743EA9 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.166 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 6.98:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.00:1 |
| White text | 6.98:1 |
Values
| HEX | #743EA9 |
| RGB | rgb(116, 62, 169) |
| HSL | hsl(270, 46%, 45%) |
| OKLCH | oklch(48.4% 0.166 304) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743EA9 | 6.98:1 | AA | Lc -88.7 | Fine for body text |
| Black text on #743EA9 | 3.00:1 | AA large text | Lc 20.3 | Dividers and decoration only |
| #743EA9 text on white | 6.98:1 | AA | Lc 83.7 | Fine for body text |
| #743EA9 text on black | 3.00:1 | AA large text | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F2
oklch(88.4% 0.046 303.9)
-
Step 300
300
#CCB4EB
oklch(80.9% 0.08 304.5)
-
Step 400
400
#B28BE2
oklch(70.7% 0.13 303.9)
-
Step 500
500
#A06CD9
oklch(63.2% 0.164 304.1)
-
Step 600
600
#8B50C6
oklch(55.5% 0.179 304.2)
-
Step 700
700 (this color)
#743EA9
oklch(48.4% 0.166 304)
-
Step 800
800
#60368B
oklch(42.7% 0.138 303.9)
-
Step 900
900
#4E306F
oklch(37.7% 0.107 303.7)
-
Step 950
950
#2E1D41
oklch(27.1% 0.067 304.1)
#743EA9 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058AC | 0.135 |
| Deuteranopia (no green cones) | #2159A7 | 0.123 |
| Tritanopia (no blue cones) | #6A546E | 0.120 |
| Achromatopsia (no color) | #595959 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743EA9
#743EA9
oklch(48.4% 0.166 304)
- #516900
#516900
oklch(48.4% 0.12 123.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743EA9, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Bluey Purple #6241C7 ΔE 0.059
- Purply #983FB2 ΔE 0.070
- Grape #7209B7 ΔE 0.072
- Iris #6258C4 ΔE 0.073
- Light Eggplant #894585 ΔE 0.077
- Blue With A Hint Of Purple #533CC6 ΔE 0.077
- Warm Purple #952E8F ΔE 0.079
Use #743EA9 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.