#743DC5

Closest named color: Bluey Purple (#6241C7). oklch(50.3% 0.2 297.2), rgb(116, 61, 197).

Aa

White text reads best on this color (6.52:1).

About this color

#743DC5 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.200 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.033 away. White text reads best on it, at 6.52:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.200)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.21:1
White text6.52:1

Values

HEX#743DC5
RGBrgb(116, 61, 197)
HSLhsl(264, 54%, 51%)
OKLCHoklch(50.3% 0.2 297.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #743DC5 6.52:1 AA Lc -86.8 Fine for body text
Black text on #743DC5 3.21:1 AA large text Lc 22.4 Dividers and decoration only
#743DC5 text on white 6.52:1 AA Lc 81.7 Fine for body text
#743DC5 text on black 3.21:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FD

    oklch(97.1% 0.012 296.4)

  2. Step 100

    100

    #EBE6FB

    oklch(93.5% 0.029 296.7)

  3. Step 200

    200

    #DCD2F9

    oklch(88.4% 0.054 297)

  4. Step 300

    300

    #C7B4F8

    oklch(81% 0.096 297)

  5. Step 400

    400

    #AC89F4

    oklch(70.7% 0.155 297.4)

  6. Step 500

    500

    #9967F0

    oklch(63.1% 0.198 297.2)

  7. Step 600

    600

    #8549DE

    oklch(55.6% 0.215 297.4)

  8. Step 700

    700 (this color)

    #743DC5

    oklch(50.3% 0.2 297.2)

  9. Step 800

    800

    #5B319C

    oklch(42.7% 0.165 296.8)

  10. Step 900

    900

    #4B2D7C

    oklch(37.8% 0.128 297.4)

  11. Step 950

    950

    #2B1B49

    oklch(26.9% 0.082 296.5)

Export this scale for Tailwind in the Tailwind colors tool

#743DC5 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005EC90.130
Deuteranopia (no green cones)#005CC20.131
Tritanopia (no blue cones)#605E7C0.153
Achromatopsia (no color)#5E5E5E0.201

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #743DC5

    #743DC5

    oklch(50.3% 0.2 297.2)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #743DC5

    #743DC5

    oklch(50.3% 0.2 297.2)

  • #3254D4

    #3254D4

    oklch(50.3% 0.2 267.2)

  • #9B279D

    #9B279D

    oklch(50.3% 0.199 327.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #743DC5

    #743DC5

    oklch(50.3% 0.2 297.2)

  • #7D5F00

    #7D5F00

    oklch(50.2% 0.103 87)

  • #00792A

    #00792A

    oklch(50.2% 0.149 147.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #743DC5

    #743DC5

    oklch(50.3% 0.2 297.2)

  • #964F00

    #964F00

    oklch(50.4% 0.121 57.6)

  • #007563

    #007563

    oklch(50.3% 0.093 177)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #743DC5

    #743DC5

    oklch(50.3% 0.2 297.2)

  • #BC0D16

    #BC0D16

    oklch(50.4% 0.2 27.2)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

  • #00727D

    #00727D

    oklch(50.4% 0.086 206.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743DC5, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #743DC5 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.