#743D89
Closest named color: Rebecca Purple (#663399). oklch(46.1% 0.131 315.8), rgb(116, 61, 137).
Aa
White text reads best on this color (7.57:1).
About this color
#743D89 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.131 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.048 away. White text reads best on it, at 7.57:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.131) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.77:1 |
| White text | 7.57:1 |
Values
| HEX | #743D89 |
| RGB | rgb(116, 61, 137) |
| HSL | hsl(283, 38%, 39%) |
| OKLCH | oklch(46.1% 0.131 315.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743D89 | 7.57:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #743D89 | 2.77:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #743D89 text on white | 7.57:1 | AAA | Lc 86.0 | Fine for body text |
| #743D89 text on black | 2.77:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#EFE6F2
oklch(93.5% 0.019 317.7)
-
Step 200
200
#E2D2E9
oklch(88.4% 0.036 315.7)
-
Step 300
300
#D1B5DD
oklch(81% 0.063 315.7)
-
Step 400
400
#B98DCC
oklch(70.7% 0.102 315.4)
-
Step 500
500
#A86FBE
oklch(63.1% 0.13 316.1)
-
Step 600
600
#9356AA
oklch(55.7% 0.14 316.1)
-
Step 700
700 (this color)
#743D89
oklch(46.1% 0.131 315.8)
-
Step 800
800
#663A77
oklch(42.8% 0.109 315.9)
-
Step 900
900
#533260
oklch(37.7% 0.085 315.9)
-
Step 950
950
#301E38
oklch(27% 0.053 314.9)
#743D89 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B518C | 0.118 |
| Deuteranopia (no green cones) | #3D5687 | 0.105 |
| Tritanopia (no blue cones) | #73495D | 0.086 |
| Achromatopsia (no color) | #545454 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743D89
#743D89
oklch(46.1% 0.131 315.8)
- #33680A
#33680A
oklch(46.2% 0.131 135.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743D89, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.048
- Light Eggplant #894585 ΔE 0.049
- Warm Purple #952E8F ΔE 0.067
- Twilight #4E518B ΔE 0.078
- Dark Slate Blue #483D8B ΔE 0.081
- Purple #800080 ΔE 0.082
- Muted Purple #805B87 ΔE 0.083
- Dark Magenta #8B008B ΔE 0.084
Use #743D89 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.