#743CC7

Closest named color: Bluey Purple (#6241C7). oklch(50.4% 0.203 296.9), rgb(116, 60, 199).

Aa

White text reads best on this color (6.53:1).

About this color

#743CC7 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.203 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.033 away. White text reads best on it, at 6.53:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.203)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.21:1
White text6.53:1

Values

HEX#743CC7
RGBrgb(116, 60, 199)
HSLhsl(264, 55%, 51%)
OKLCHoklch(50.4% 0.203 296.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #743CC7 6.53:1 AA Lc -86.8 Fine for body text
Black text on #743CC7 3.21:1 AA large text Lc 22.4 Dividers and decoration only
#743CC7 text on white 6.53:1 AA Lc 81.7 Fine for body text
#743CC7 text on black 3.21:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FE

    oklch(97.2% 0.013 295.3)

  2. Step 100

    100

    #EBE6FB

    oklch(93.5% 0.029 296.7)

  3. Step 200

    200

    #DCD2FA

    oklch(88.4% 0.055 296.7)

  4. Step 300

    300

    #C7B4F9

    oklch(81% 0.098 296.8)

  5. Step 400

    400

    #AC89F6

    oklch(70.8% 0.157 297)

  6. Step 500

    500

    #9966F2

    oklch(63.1% 0.202 297)

  7. Step 600

    600

    #8548E0

    oklch(55.6% 0.218 297.1)

  8. Step 700

    700 (this color)

    #743CC7

    oklch(50.4% 0.203 296.9)

  9. Step 800

    800

    #5B309D

    oklch(42.7% 0.167 296.7)

  10. Step 900

    900

    #4B2C7D

    oklch(37.7% 0.131 297.3)

  11. Step 950

    950

    #2B1B49

    oklch(26.9% 0.082 296.5)

Export this scale for Tailwind in the Tailwind colors tool

#743CC7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005ECB0.131
Deuteranopia (no green cones)#005CC40.131
Tritanopia (no blue cones)#5F5E7D0.155
Achromatopsia (no color)#5D5D5D0.205

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #743CC7

    #743CC7

    oklch(50.4% 0.203 296.9)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #743CC7

    #743CC7

    oklch(50.4% 0.203 296.9)

  • #3054D6

    #3054D6

    oklch(50.4% 0.203 266.8)

  • #9B259F

    #9B259F

    oklch(50.3% 0.203 326.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #743CC7

    #743CC7

    oklch(50.4% 0.203 296.9)

  • #7E5F00

    #7E5F00

    oklch(50.3% 0.103 86.3)

  • #007A29

    #007A29

    oklch(50.5% 0.151 146.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #743CC7

    #743CC7

    oklch(50.4% 0.203 296.9)

  • #974E00

    #974E00

    oklch(50.3% 0.123 56.5)

  • #007563

    #007563

    oklch(50.3% 0.093 177)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #743CC7

    #743CC7

    oklch(50.4% 0.203 296.9)

  • #BD0515

    #BD0515

    oklch(50.4% 0.203 26.9)

  • #606C00

    #606C00

    oklch(50.3% 0.116 117.1)

  • #00727D

    #00727D

    oklch(50.4% 0.086 206.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743CC7, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #743CC7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.