#743BB4
Closest named color: Bluey Purple (#6241C7). oklch(48.8% 0.183 301.5), rgb(116, 59, 180).
Aa
White text reads best on this color (6.93:1).
About this color
#743BB4 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.183 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.046 away. White text reads best on it, at 6.93:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.02:1 |
| White text | 6.93:1 |
Values
| HEX | #743BB4 |
| RGB | rgb(116, 59, 180) |
| HSL | hsl(268, 51%, 47%) |
| OKLCH | oklch(48.8% 0.183 301.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743BB4 | 6.93:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #743BB4 | 3.02:1 | AA large text | Lc 20.7 | Dividers and decoration only |
| #743BB4 text on white | 6.93:1 | AA | Lc 83.4 | Fine for body text |
| #743BB4 text on black | 3.02:1 | AA large text | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F9
oklch(93.6% 0.026 302.6)
-
Step 200
200
#DED2F5
oklch(88.4% 0.049 301)
-
Step 300
300
#CAB4F1
oklch(80.9% 0.088 301)
-
Step 400
400
#B18AEA
oklch(70.8% 0.141 301.6)
-
Step 500
500
#9E69E3
oklch(63.1% 0.18 301.5)
-
Step 600
600
#8A4CD1
oklch(55.6% 0.197 301.7)
-
Step 700
700 (this color)
#743BB4
oklch(48.8% 0.183 301.5)
-
Step 800
800
#5F3393
oklch(42.8% 0.152 301.3)
-
Step 900
900
#4E2E75
oklch(37.8% 0.118 301.8)
-
Step 950
950
#2D1C44
oklch(27% 0.073 301.3)
#743BB4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059B8 | 0.135 |
| Deuteranopia (no green cones) | #0059B1 | 0.136 |
| Tritanopia (no blue cones) | #675772 | 0.137 |
| Achromatopsia (no color) | #5A5A5A | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743BB4
#743BB4
oklch(48.8% 0.183 301.5)
- #566900
#566900
oklch(48.8% 0.117 121.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743BB4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.046
- Rebecca Purple #663399 ΔE 0.053
- Grape #7209B7 ΔE 0.061
- Blue With A Hint Of Purple #533CC6 ΔE 0.067
- Iris #6258C4 ΔE 0.070
- Blurple #5539CC ΔE 0.070
- Purply #983FB2 ΔE 0.071
- Slate Blue #6A5ACD ΔE 0.075
Use #743BB4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.