#743B61
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.094 341.3), rgb(116, 59, 97).
Aa
White text reads best on this color (8.26:1).
About this color
#743B61 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.094 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 8.26:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #743B61 |
| RGB | rgb(116, 59, 97) |
| HSL | hsl(320, 33%, 34%) |
| OKLCH | oklch(43.8% 0.094 341.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743B61 | 8.26:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #743B61 | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #743B61 text on white | 8.26:1 | AAA | Lc 88.3 | Fine for body text |
| #743B61 text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E8D2DF
oklch(88.6% 0.03 341.4)
-
Step 300
300
#DAB3CB
oklch(80.8% 0.055 341)
-
Step 400
400
#C78BB1
oklch(70.8% 0.088 341.2)
-
Step 500
500
#B76D9D
oklch(63.1% 0.112 341.5)
-
Step 600
600
#A25488
oklch(55.6% 0.122 341.3)
-
Step 700
700
#8B4473
oklch(49.2% 0.113 341.8)
-
Step 800
800 (this color)
#743B61
oklch(43.8% 0.094 341.3)
-
Step 900
900
#5B314D
oklch(37.7% 0.073 340.9)
-
Step 950
950
#361D2D
oklch(27.1% 0.047 341.8)
#743B61 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4962 | 0.099 |
| Deuteranopia (no green cones) | #4D525F | 0.090 |
| Tritanopia (no blue cones) | #7A3C49 | 0.043 |
| Achromatopsia (no color) | #4E4E4E | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743B61
#743B61
oklch(43.8% 0.094 341.3)
- #076141
#076141
oklch(43.6% 0.094 161.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743B61, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Dark Mauve #874C62 ΔE 0.061
- Purple Brown #673A3F ΔE 0.062
- Light Eggplant #894585 ΔE 0.072
- Red Purple #820747 ΔE 0.082
- Velvet #750851 ΔE 0.085
- Mulberry #920A4E ΔE 0.085
- Dusty Grape #545775 ΔE 0.088
Use #743B61 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.