#7439B4

Closest named color: Bluey Purple (#6241C7). oklch(48.5% 0.186 301.8), rgb(116, 57, 180).

Aa

White text reads best on this color (7.03:1).

About this color

#7439B4 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.186 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.047 away. White text reads best on it, at 7.03:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromavivid (0.186)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text2.98:1
White text7.03:1

Values

HEX#7439B4
RGBrgb(116, 57, 180)
HSLhsl(269, 52%, 46%)
OKLCHoklch(48.5% 0.186 301.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7439B4 7.03:1 AAA Lc -88.7 Fine for body text
Black text on #7439B4 2.98:1 Fails Lc 20.3 Dividers and decoration only
#7439B4 text on white 7.03:1 AAA Lc 83.7 Fine for body text
#7439B4 text on black 2.98:1 Fails Lc -18.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FC

    oklch(97.2% 0.011 303.1)

  2. Step 100

    100

    #EDE6F9

    oklch(93.6% 0.026 302.6)

  3. Step 200

    200

    #DFD2F5

    oklch(88.5% 0.049 302.3)

  4. Step 300

    300

    #CBB3F2

    oklch(80.9% 0.091 301.8)

  5. Step 400

    400

    #B189EB

    oklch(70.7% 0.144 301.6)

  6. Step 500

    500

    #9F68E4

    oklch(63.1% 0.183 301.9)

  7. Step 600

    600

    #8A4BD2

    oklch(55.5% 0.2 301.6)

  8. Step 700

    700 (this color)

    #7439B4

    oklch(48.5% 0.186 301.8)

  9. Step 800

    800

    #603293

    oklch(42.7% 0.153 302.1)

  10. Step 900

    900

    #4E2D75

    oklch(37.6% 0.12 302.1)

  11. Step 950

    950

    #2E1B45

    oklch(27% 0.077 302.4)

Export this scale for Tailwind in the Tailwind colors tool

#7439B4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0058B80.136
Deuteranopia (no green cones)#0058B10.138
Tritanopia (no blue cones)#6755720.136
Achromatopsia (no color)#5959590.187

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7439B4

    #7439B4

    oklch(48.5% 0.186 301.8)

  • #546800

    #546800

    oklch(48.3% 0.117 121.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7439B4

    #7439B4

    oklch(48.5% 0.186 301.8)

  • #3E4EC6

    #3E4EC6

    oklch(48.6% 0.186 271.7)

  • #96268D

    #96268D

    oklch(48.5% 0.186 331.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7439B4

    #7439B4

    oklch(48.5% 0.186 301.8)

  • #735C00

    #735C00

    oklch(48.4% 0.099 91.8)

  • #007338

    #007338

    oklch(48.6% 0.128 151.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7439B4

    #7439B4

    oklch(48.5% 0.186 301.8)

  • #8B4E00

    #8B4E00

    oklch(48.6% 0.112 62)

  • #006F62

    #006F62

    oklch(48.6% 0.088 181)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7439B4

    #7439B4

    oklch(48.5% 0.186 301.8)

  • #AF1B00

    #AF1B00

    oklch(48.4% 0.184 31.8)

  • #546800

    #546800

    oklch(48.3% 0.117 121.8)

  • #006B7B

    #006B7B

    oklch(48.5% 0.085 212.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7439B4, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7439B4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.