#743988
Closest named color: Rebecca Purple (#663399). oklch(45.5% 0.137 316.8), rgb(116, 57, 136).
Aa
White text reads best on this color (7.82:1).
About this color
#743988 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.137 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 7.82:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.68:1 |
| White text | 7.82:1 |
Values
| HEX | #743988 |
| RGB | rgb(116, 57, 136) |
| HSL | hsl(285, 41%, 38%) |
| OKLCH | oklch(45.5% 0.137 316.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743988 | 7.82:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #743988 | 2.68:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #743988 text on white | 7.82:1 | AAA | Lc 86.7 | Fine for body text |
| #743988 text on black | 2.68:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E5F4
oklch(93.5% 0.023 317.1)
-
Step 200
200
#E5D1ED
oklch(88.5% 0.043 316.4)
-
Step 300
300
#D6B1E3
oklch(80.9% 0.08 317.2)
-
Step 400
400
#C086D5
oklch(70.6% 0.128 316.8)
-
Step 500
500
#B065CA
oklch(63% 0.164 316.8)
-
Step 600
600
#9B4AB7
oklch(55.6% 0.177 316.5)
-
Step 700
700
#853A9D
oklch(49.1% 0.165 317.1)
-
Step 800
800 (this color)
#743988
oklch(45.5% 0.137 316.8)
-
Step 900
900
#582C66
oklch(37.7% 0.107 317.4)
-
Step 950
950
#331B3C
oklch(27% 0.066 316.2)
#743988 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #264E8B | 0.125 |
| Deuteranopia (no green cones) | #3B5486 | 0.110 |
| Tritanopia (no blue cones) | #73465B | 0.089 |
| Achromatopsia (no color) | #525252 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743988
#743988
oklch(45.5% 0.137 316.8)
- #2C6701
#2C6701
oklch(45.6% 0.137 136.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743988, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Light Eggplant #894585 ΔE 0.054
- Warm Purple #952E8F ΔE 0.066
- Purple #800080 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.077
- Dark Slate Blue #483D8B ΔE 0.081
- Twilight #4E518B ΔE 0.084
- Blueberry #464196 ΔE 0.086
Use #743988 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.