#743978
Closest named color: Light Eggplant (#894585). oklch(44.6% 0.12 324.9), rgb(116, 57, 120).
Aa
White text reads best on this color (8.07:1).
About this color
#743978 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.120 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.054 away. White text reads best on it, at 8.07:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.120) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.59:1 |
| White text | 8.07:1 |
Values
| HEX | #743978 |
| RGB | rgb(116, 57, 120) |
| HSL | hsl(296, 36%, 35%) |
| OKLCH | oklch(44.6% 0.12 324.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743978 | 8.07:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #743978 | 2.59:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #743978 text on white | 8.07:1 | AAA | Lc 87.6 | Fine for body text |
| #743978 text on black | 2.59:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F1
oklch(93.5% 0.02 325.7)
-
Step 200
200
#E7D1E8
oklch(88.6% 0.039 324.6)
-
Step 300
300
#D8B2DA
oklch(81% 0.069 324.6)
-
Step 400
400
#C488C7
oklch(70.8% 0.111 325.1)
-
Step 500
500
#B468B9
oklch(63.1% 0.144 324.9)
-
Step 600
600
#9F4EA5
oklch(55.7% 0.155 324.8)
-
Step 700
700
#883E8D
oklch(49.1% 0.144 325)
-
Step 800
800 (this color)
#743978
oklch(44.6% 0.12 324.9)
-
Step 900
900
#5A2E5C
oklch(37.7% 0.093 325.6)
-
Step 950
950
#351B36
oklch(27% 0.06 325.7)
#743978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #314B7A | 0.116 |
| Deuteranopia (no green cones) | #435276 | 0.102 |
| Tritanopia (no blue cones) | #764153 | 0.071 |
| Achromatopsia (no color) | #505050 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743978
#743978
oklch(44.6% 0.12 324.9)
- #1D6425
#1D6425
oklch(44.4% 0.119 145)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.054
- Rebecca Purple #663399 ΔE 0.066
- Warm Purple #952E8F ΔE 0.075
- Purple #800080 ΔE 0.078
- Brownish Purple #76424E ΔE 0.080
- Dark Mauve #874C62 ΔE 0.081
- Dark Magenta #8B008B ΔE 0.086
- Twilight #4E518B ΔE 0.086
Use #743978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.