#743976
Closest named color: Light Eggplant (#894585). oklch(44.5% 0.118 326.1), rgb(116, 57, 118).
Aa
White text reads best on this color (8.10:1).
About this color
#743976 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.118 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 8.10:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.58:1 |
| White text | 8.10:1 |
Values
| HEX | #743976 |
| RGB | rgb(116, 57, 118) |
| HSL | hsl(298, 35%, 34%) |
| OKLCH | oklch(44.5% 0.118 326.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743976 | 8.10:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #743976 | 2.58:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #743976 text on white | 8.10:1 | AAA | Lc 87.7 | Fine for body text |
| #743976 text on black | 2.58:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E7D1E7
oklch(88.5% 0.038 325.9)
-
Step 300
300
#D9B2D9
oklch(81% 0.069 326.2)
-
Step 400
400
#C488C5
oklch(70.7% 0.109 326.1)
-
Step 500
500
#B468B6
oklch(63% 0.141 326.2)
-
Step 600
600
#9F4EA2
oklch(55.5% 0.152 326)
-
Step 700
700
#883E8B
oklch(49% 0.143 326)
-
Step 800
800 (this color)
#743976
oklch(44.5% 0.118 326.1)
-
Step 900
900
#5A2E5B
oklch(37.7% 0.092 326.4)
-
Step 950
950
#351B35
oklch(26.9% 0.059 327.1)
#743976 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334B78 | 0.114 |
| Deuteranopia (no green cones) | #445274 | 0.101 |
| Tritanopia (no blue cones) | #774052 | 0.068 |
| Achromatopsia (no color) | #505050 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743976
#743976
oklch(44.5% 0.118 326.1)
- #1B6428
#1B6428
oklch(44.4% 0.117 146.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743976, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Rebecca Purple #663399 ΔE 0.069
- Brownish Purple #76424E ΔE 0.077
- Warm Purple #952E8F ΔE 0.077
- Dark Mauve #874C62 ΔE 0.079
- Purple #800080 ΔE 0.080
- Twilight #4E518B ΔE 0.087
- Dark Magenta #8B008B ΔE 0.088
Use #743976 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.