#743970
Closest named color: Light Eggplant (#894585). oklch(44.2% 0.112 329.8), rgb(116, 57, 112).
Aa
White text reads best on this color (8.19:1).
About this color
#743970 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.112 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.059 away. White text reads best on it, at 8.19:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.56:1 |
| White text | 8.19:1 |
Values
| HEX | #743970 |
| RGB | rgb(116, 57, 112) |
| HSL | hsl(304, 34%, 34%) |
| OKLCH | oklch(44.2% 0.112 329.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743970 | 8.19:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #743970 | 2.56:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #743970 text on white | 8.19:1 | AAA | Lc 88.0 | Fine for body text |
| #743970 text on black | 2.56:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6F0
oklch(93.7% 0.018 331.1)
-
Step 200
200
#E8D1E5
oklch(88.5% 0.037 330.1)
-
Step 300
300
#D9B2D5
oklch(80.9% 0.065 329.5)
-
Step 400
400
#C588C0
oklch(70.6% 0.105 329.5)
-
Step 500
500
#B669B0
oklch(63.1% 0.135 329.9)
-
Step 600
600
#A14F9B
oklch(55.6% 0.145 330.1)
-
Step 700
700
#894085
oklch(49.1% 0.134 329.5)
-
Step 800
800 (this color)
#743970
oklch(44.2% 0.112 329.8)
-
Step 900
900
#5B2F57
oklch(37.8% 0.086 330.5)
-
Step 950
950
#351C33
oklch(27% 0.054 329.9)
#743970 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364A72 | 0.110 |
| Deuteranopia (no green cones) | #47526E | 0.099 |
| Tritanopia (no blue cones) | #783E4F | 0.061 |
| Achromatopsia (no color) | #4F4F4F | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743970
#743970
oklch(44.2% 0.112 329.8)
- #14632F
#14632F
oklch(44.1% 0.111 149.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743970, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.059
- Brownish Purple #76424E ΔE 0.068
- Dark Mauve #874C62 ΔE 0.074
- Rebecca Purple #663399 ΔE 0.078
- Warm Purple #952E8F ΔE 0.083
- Purple #800080 ΔE 0.084
- Velvet #750851 ΔE 0.085
- Purple Brown #673A3F ΔE 0.087
Use #743970 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.