#74396C
Closest named color: Brownish Purple (#76424E). oklch(44% 0.108 332.5), rgb(116, 57, 108).
Aa
White text reads best on this color (8.25:1).
About this color
#74396C is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.108 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.062 away. White text reads best on it, at 8.25:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.108) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.25:1 |
Values
| HEX | #74396C |
| RGB | rgb(116, 57, 108) |
| HSL | hsl(308, 34%, 34%) |
| OKLCH | oklch(44% 0.108 332.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74396C | 8.25:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #74396C | 2.54:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #74396C text on white | 8.25:1 | AAA | Lc 88.2 | Fine for body text |
| #74396C text on black | 2.54:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EF
oklch(93.7% 0.018 334.2)
-
Step 200
200
#E8D1E3
oklch(88.5% 0.035 333.2)
-
Step 300
300
#DAB2D3
oklch(80.9% 0.064 332.2)
-
Step 400
400
#C689BC
oklch(70.7% 0.1 332.5)
-
Step 500
500
#B66AAB
oklch(63% 0.128 332.4)
-
Step 600
600
#A15097
oklch(55.6% 0.14 332.1)
-
Step 700
700
#8A4080
oklch(49% 0.13 332.7)
-
Step 800
800 (this color)
#74396C
oklch(44% 0.108 332.5)
-
Step 900
900
#5B2F55
oklch(37.7% 0.084 332.3)
-
Step 950
950
#351C32
oklch(27% 0.053 331.4)
#74396C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38496E | 0.108 |
| Deuteranopia (no green cones) | #48526A | 0.098 |
| Tritanopia (no blue cones) | #783D4D | 0.057 |
| Achromatopsia (no color) | #4F4F4F | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74396C
#74396C
oklch(44% 0.108 332.5)
- #0F6333
#0F6333
oklch(44% 0.109 152.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74396C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.062
- Light Eggplant #894585 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.071
- Purple Brown #673A3F ΔE 0.080
- Velvet #750851 ΔE 0.083
- Rebecca Purple #663399 ΔE 0.084
- Red Purple #820747 ΔE 0.086
- Warm Purple #952E8F ΔE 0.087
Use #74396C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.