#74396B
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.107 333.2), rgb(116, 57, 107).
Aa
White text reads best on this color (8.26:1).
About this color
#74396B is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.107 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.060 away. White text reads best on it, at 8.26:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.107) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #74396B |
| RGB | rgb(116, 57, 107) |
| HSL | hsl(309, 34%, 34%) |
| OKLCH | oklch(43.9% 0.107 333.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74396B | 8.26:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #74396B | 2.54:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #74396B text on white | 8.26:1 | AAA | Lc 88.2 | Fine for body text |
| #74396B text on black | 2.54:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EF
oklch(93.7% 0.018 334.2)
-
Step 200
200
#E8D1E3
oklch(88.5% 0.035 333.2)
-
Step 300
300
#DAB2D2
oklch(80.9% 0.063 333.1)
-
Step 400
400
#C689BB
oklch(70.7% 0.099 333.2)
-
Step 500
500
#B76AAA
oklch(63.1% 0.128 333.4)
-
Step 600
600
#A25095
oklch(55.6% 0.139 333.6)
-
Step 700
700
#8A407F
oklch(49% 0.129 333.3)
-
Step 800
800 (this color)
#74396B
oklch(43.9% 0.107 333.2)
-
Step 900
900
#5B2F54
oklch(37.6% 0.083 333.2)
-
Step 950
950
#361C31
oklch(27.1% 0.053 334.4)
#74396B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38496D | 0.108 |
| Deuteranopia (no green cones) | #495269 | 0.097 |
| Tritanopia (no blue cones) | #793D4D | 0.055 |
| Achromatopsia (no color) | #4E4E4E | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74396B
#74396B
oklch(43.9% 0.107 333.2)
- #0D6335
#0D6335
oklch(44% 0.107 153.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74396B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.060
- Light Eggplant #894585 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.070
- Purple Brown #673A3F ΔE 0.079
- Velvet #750851 ΔE 0.083
- Red Purple #820747 ΔE 0.085
- Rebecca Purple #663399 ΔE 0.086
- Mulberry #920A4E ΔE 0.087
Use #74396B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.