#743963
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.1 339.3), rgb(116, 57, 99).
Aa
White text reads best on this color (8.37:1).
About this color
#743963 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.100 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.048 away. White text reads best on it, at 8.37:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.37:1 |
Values
| HEX | #743963 |
| RGB | rgb(116, 57, 99) |
| HSL | hsl(317, 34%, 34%) |
| OKLCH | oklch(43.5% 0.1 339.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743963 | 8.37:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #743963 | 2.50:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #743963 text on white | 8.37:1 | AAA | Lc 88.5 | Fine for body text |
| #743963 text on black | 2.50:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F7
oklch(97% 0.008 337.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E9D1E0
oklch(88.5% 0.033 339.9)
-
Step 300
300
#DBB3CD
oklch(81% 0.057 339.4)
-
Step 400
400
#C88AB4
oklch(70.8% 0.093 339.2)
-
Step 500
500
#B86BA1
oklch(63% 0.12 339.1)
-
Step 600
600
#A3528C
oklch(55.6% 0.129 339.1)
-
Step 700
700
#8C4277
oklch(49.2% 0.121 339.3)
-
Step 800
800 (this color)
#743963
oklch(43.5% 0.1 339.3)
-
Step 900
900
#5C304F
oklch(37.7% 0.077 339.2)
-
Step 950
950
#361C2E
oklch(26.9% 0.05 339.5)
#743963 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4864 | 0.104 |
| Deuteranopia (no green cones) | #4B5161 | 0.094 |
| Tritanopia (no blue cones) | #7A3A49 | 0.046 |
| Achromatopsia (no color) | #4E4E4E | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743963
#743963
oklch(43.5% 0.1 339.3)
- #00613D
#00613D
oklch(43.4% 0.099 159.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743963, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.048
- Dark Mauve #874C62 ΔE 0.066
- Purple Brown #673A3F ΔE 0.066
- Light Eggplant #894585 ΔE 0.071
- Red Purple #820747 ΔE 0.079
- Velvet #750851 ΔE 0.080
- Mulberry #920A4E ΔE 0.083
- Wine #80013F ΔE 0.088
Use #743963 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.