#74394D
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.086 359.8), rgb(116, 57, 77).
Aa
White text reads best on this color (8.62:1).
About this color
#74394D is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.086 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 8.62:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.43:1 |
| White text | 8.62:1 |
Values
| HEX | #74394D |
| RGB | rgb(116, 57, 77) |
| HSL | hsl(340, 34%, 34%) |
| OKLCH | oklch(42.7% 0.086 359.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74394D | 8.62:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #74394D | 2.43:1 | Fails | Lc 14.7 | Not readable |
| #74394D text on white | 8.62:1 | AAA | Lc 89.3 | Fine for body text |
| #74394D text on black | 2.43:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EAD2D8
oklch(88.5% 0.028 0.7)
-
Step 300
300
#DDB4BF
oklch(80.9% 0.049 0.4)
-
Step 400
400
#CB8C9F
oklch(70.8% 0.08 359.7)
-
Step 500
500
#BC6E87
oklch(63.1% 0.103 359.9)
-
Step 600
600
#A75571
oklch(55.6% 0.112 359.7)
-
Step 700
700
#8F455E
oklch(49.1% 0.104 0.2)
-
Step 800
800 (this color)
#74394D
oklch(42.7% 0.086 359.8)
-
Step 900
900
#5E3240
oklch(37.8% 0.066 0.4)
-
Step 950
950
#371D26
oklch(26.9% 0.043 358.2)
#74394D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42454E | 0.094 |
| Deuteranopia (no green cones) | #51504C | 0.087 |
| Tritanopia (no blue cones) | #7C3540 | 0.025 |
| Achromatopsia (no color) | #4C4C4C | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74394D
#74394D
oklch(42.7% 0.086 359.8)
- #005C50
#005C50
oklch(42.5% 0.077 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74394D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.035
- Dark Mauve #874C62 ΔE 0.066
- Red Purple #820747 ΔE 0.077
- Red Brown #8B2E16 ΔE 0.080
- Wine #80013F ΔE 0.080
- Red Wine #8C0034 ΔE 0.083
- Mulberry #920A4E ΔE 0.084
Use #74394D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.