#743948
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.084 5.2), rgb(116, 57, 72).
Aa
White text reads best on this color (8.67:1).
About this color
#743948 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.084 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.67:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.084) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.67:1 |
Values
| HEX | #743948 |
| RGB | rgb(116, 57, 72) |
| HSL | hsl(345, 34%, 34%) |
| OKLCH | oklch(42.5% 0.084 5.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743948 | 8.67:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #743948 | 2.42:1 | Fails | Lc 14.6 | Not readable |
| #743948 text on white | 8.67:1 | AAA | Lc 89.4 | Fine for body text |
| #743948 text on black | 2.42:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D6
oklch(88.5% 0.027 6.2)
-
Step 300
300
#DEB4BC
oklch(80.9% 0.05 5.4)
-
Step 400
400
#CB8C9A
oklch(70.6% 0.079 4.7)
-
Step 500
500
#BC6F81
oklch(63.1% 0.099 5.2)
-
Step 600
600
#A8566A
oklch(55.7% 0.109 5.8)
-
Step 700
700
#8F4659
oklch(49.1% 0.101 5)
-
Step 800
800 (this color)
#743948
oklch(42.5% 0.084 5.2)
-
Step 900
900
#5E323D
oklch(37.7% 0.065 4.6)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#743948 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434448 | 0.093 |
| Deuteranopia (no green cones) | #525047 | 0.086 |
| Tritanopia (no blue cones) | #7D343E | 0.023 |
| Achromatopsia (no color) | #4B4B4B | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743948
#743948
oklch(42.5% 0.084 5.2)
- #005B54
#005B54
oklch(42.4% 0.074 185.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743948, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.030
- Dark Mauve #874C62 ΔE 0.069
- Red Brown #8B2E16 ΔE 0.073
- Red Purple #820747 ΔE 0.079
- Chestnut #742802 ΔE 0.079
- Wine #80013F ΔE 0.081
- Red Wine #8C0034 ΔE 0.082
Use #743948 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.