#743944
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.083 9.5), rgb(116, 57, 68).
Aa
White text reads best on this color (8.70:1).
About this color
#743944 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.083 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.70:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.70:1 |
Values
| HEX | #743944 |
| RGB | rgb(116, 57, 68) |
| HSL | hsl(349, 34%, 34%) |
| OKLCH | oklch(42.4% 0.083 9.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743944 | 8.70:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #743944 | 2.41:1 | Fails | Lc 14.5 | Not readable |
| #743944 text on white | 8.70:1 | AAA | Lc 89.5 | Fine for body text |
| #743944 text on black | 2.41:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D5
oklch(88.4% 0.027 9.1)
-
Step 300
300
#DEB4BA
oklch(80.9% 0.049 8.6)
-
Step 400
400
#CC8C96
oklch(70.6% 0.079 9)
-
Step 500
500
#BD6F7C
oklch(63.1% 0.1 9.6)
-
Step 600
600
#A85665
oklch(55.6% 0.108 9.6)
-
Step 700
700
#904654
oklch(49.1% 0.101 9.6)
-
Step 800
800 (this color)
#743944
oklch(42.4% 0.083 9.5)
-
Step 900
900
#5F323A
oklch(37.7% 0.066 9.3)
-
Step 950
950
#381E22
oklch(27.1% 0.041 10.2)
#743944 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444444 | 0.091 |
| Deuteranopia (no green cones) | #534F43 | 0.083 |
| Tritanopia (no blue cones) | #7D333D | 0.021 |
| Achromatopsia (no color) | #4B4B4B | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743944
#743944
oklch(42.4% 0.083 9.5)
- #005B57
#005B57
oklch(42.5% 0.073 189.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743944, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.027
- Red Brown #8B2E16 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.072
- Chestnut #742802 ΔE 0.074
- Rust Brown #8B3103 ΔE 0.077
- Red Wine #8C0034 ΔE 0.081
- Red Purple #820747 ΔE 0.082
Use #743944 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.