#743904
Closest named color: Chestnut (#742802). oklch(41.4% 0.101 54), rgb(116, 57, 4).
Aa
White text reads best on this color (9.01:1).
About this color
#743904 is a dark, moderately saturated brown. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 54°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.039 away. White text reads best on it, at 9.01:1.
| Hue family | Browns |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.32:1 |
| White text | 9.01:1 |
Values
| HEX | #743904 |
| RGB | rgb(116, 57, 4) |
| HSL | hsl(28, 93%, 24%) |
| OKLCH | oklch(41.4% 0.101 54) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743904 | 9.01:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #743904 | 2.32:1 | Fails | Lc 13.8 | Not readable |
| #743904 text on white | 9.01:1 | AAA | Lc 90.2 | Preferred for body text |
| #743904 text on black | 2.32:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7DF
oklch(93.6% 0.018 54)
-
Step 200
200
#EBD4C5
oklch(88.5% 0.033 55.3)
-
Step 300
300
#E0B79D
oklch(80.9% 0.059 54)
-
Step 400
400
#CF9067
oklch(70.6% 0.095 53.6)
-
Step 500
500
#C1733C
oklch(63% 0.121 53.7)
-
Step 600
600
#AC5A14
oklch(55.5% 0.131 54.1)
-
Step 700
700
#944902
oklch(49% 0.122 53.7)
-
Step 800
800 (this color)
#743904
oklch(41.4% 0.101 54)
-
Step 900
900
#613413
oklch(37.6% 0.079 53.5)
-
Step 950
950
#391F0D
oklch(27% 0.05 53.6)
#743904 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4100 | 0.084 |
| Deuteranopia (no green cones) | #594E03 | 0.074 |
| Tritanopia (no blue cones) | #802B30 | 0.065 |
| Achromatopsia (no color) | #494949 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743904
#743904
oklch(41.4% 0.101 54)
- #005273
#005273
oklch(41.3% 0.087 234.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743904, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.039
- Rust Brown #8B3103 ΔE 0.048
- Mud Brown #60460F ΔE 0.048
- Red Brown #8B2E16 ΔE 0.054
- Saddle Brown #8B4513 ΔE 0.059
- Milk Chocolate #7F4E1E ΔE 0.060
- Brown Red #922B05 ΔE 0.064
- Medium Brown #7F5112 ΔE 0.068
Use #743904 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.