#743848
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.086 4.5), rgb(116, 56, 72).
Aa
White text reads best on this color (8.74:1).
About this color
#743848 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.086 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 8.74:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.74:1 |
Values
| HEX | #743848 |
| RGB | rgb(116, 56, 72) |
| HSL | hsl(344, 35%, 34%) |
| OKLCH | oklch(42.3% 0.086 4.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743848 | 8.74:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #743848 | 2.40:1 | Fails | Lc 14.4 | Not readable |
| #743848 text on white | 8.74:1 | AAA | Lc 89.6 | Fine for body text |
| #743848 text on black | 2.40:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D7
oklch(88.5% 0.027 3.5)
-
Step 300
300
#DEB4BC
oklch(80.9% 0.05 5.4)
-
Step 400
400
#CC8C9A
oklch(70.8% 0.08 4.9)
-
Step 500
500
#BD6E82
oklch(63.1% 0.102 4.1)
-
Step 600
600
#A8556B
oklch(55.6% 0.111 4.5)
-
Step 700
700
#904559
oklch(49.1% 0.103 4.8)
-
Step 800
800 (this color)
#743848
oklch(42.3% 0.086 4.5)
-
Step 900
900
#5F313D
oklch(37.6% 0.068 4.2)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#743848 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424448 | 0.095 |
| Deuteranopia (no green cones) | #524F47 | 0.086 |
| Tritanopia (no blue cones) | #7D333E | 0.023 |
| Achromatopsia (no color) | #4B4B4B | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743848
#743848
oklch(42.3% 0.086 4.5)
- #005B53
#005B53
oklch(42.4% 0.075 184.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743848, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.031
- Dark Mauve #874C62 ΔE 0.071
- Red Brown #8B2E16 ΔE 0.074
- Red Purple #820747 ΔE 0.077
- Wine #80013F ΔE 0.079
- Chestnut #742802 ΔE 0.079
- Red Wine #8C0034 ΔE 0.080
Use #743848 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.