#743788
Closest named color: Rebecca Purple (#663399). oklch(45.2% 0.14 317.1), rgb(116, 55, 136).
Aa
White text reads best on this color (7.94:1).
About this color
#743788 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.140 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.043 away. White text reads best on it, at 7.94:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.140) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.64:1 |
| White text | 7.94:1 |
Values
| HEX | #743788 |
| RGB | rgb(116, 55, 136) |
| HSL | hsl(285, 42%, 37%) |
| OKLCH | oklch(45.2% 0.14 317.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743788 | 7.94:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #743788 | 2.64:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #743788 text on white | 7.94:1 | AAA | Lc 87.1 | Fine for body text |
| #743788 text on black | 2.64:1 | Fails | Lc -15.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E5F5
oklch(93.5% 0.024 315.5)
-
Step 200
200
#E6D0ED
oklch(88.4% 0.046 318)
-
Step 300
300
#D6B1E4
oklch(80.9% 0.081 316.7)
-
Step 400
400
#C185D6
oklch(70.6% 0.131 317)
-
Step 500
500
#B164CB
oklch(63.1% 0.167 317)
-
Step 600
600
#9C48B8
oklch(55.6% 0.182 316.8)
-
Step 700
700
#86389E
oklch(49.1% 0.169 317.4)
-
Step 800
800 (this color)
#743788
oklch(45.2% 0.14 317.1)
-
Step 900
900
#582B67
oklch(37.6% 0.11 317)
-
Step 950
950
#341A3C
oklch(27% 0.069 317.8)
#743788 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #224D8B | 0.130 |
| Deuteranopia (no green cones) | #395386 | 0.114 |
| Tritanopia (no blue cones) | #73445A | 0.090 |
| Achromatopsia (no color) | #515151 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743788
#743788
oklch(45.2% 0.14 317.1)
- #2B6600
#2B6600
oklch(45.3% 0.137 137)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743788, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.043
- Light Eggplant #894585 ΔE 0.057
- Warm Purple #952E8F ΔE 0.066
- Purple #800080 ΔE 0.070
- Dark Magenta #8B008B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.081
- Blueberry #464196 ΔE 0.087
- Twilight #4E518B ΔE 0.087
Use #743788 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.