#743732
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.087 26.3), rgb(116, 55, 50).
Aa
White text reads best on this color (8.99:1).
About this color
#743732 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.087 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 8.99:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.33:1 |
| White text | 8.99:1 |
Values
| HEX | #743732 |
| RGB | rgb(116, 55, 50) |
| HSL | hsl(5, 40%, 33%) |
| OKLCH | oklch(41.6% 0.087 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743732 | 8.99:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #743732 | 2.33:1 | Fails | Lc 13.7 | Not readable |
| #743732 text on white | 8.99:1 | AAA | Lc 90.3 | Preferred for body text |
| #743732 text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E5
oklch(93.6% 0.015 22.4)
-
Step 200
200
#EBD3CF
oklch(88.6% 0.027 29)
-
Step 300
300
#E0B5AF
oklch(81% 0.051 27.5)
-
Step 400
400
#CF8D86
oklch(70.7% 0.082 26)
-
Step 500
500
#C07068
oklch(63.1% 0.103 26.4)
-
Step 600
600
#AC564F
oklch(55.6% 0.114 26.2)
-
Step 700
700
#934640
oklch(49.1% 0.105 26.2)
-
Step 800
800 (this color)
#743732
oklch(41.6% 0.087 26.3)
-
Step 900
900
#61322E
oklch(37.7% 0.069 25.9)
-
Step 950
950
#391E1B
oklch(27.1% 0.043 27)
#743732 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454131 | 0.091 |
| Deuteranopia (no green cones) | #554E31 | 0.083 |
| Tritanopia (no blue cones) | #7F2D36 | 0.031 |
| Achromatopsia (no color) | #494949 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743732
#743732
oklch(41.6% 0.087 26.3)
- #00575F
#00575F
oklch(41.7% 0.071 205.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743732, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.044
- Chestnut #742802 ΔE 0.049
- Red Brown #8B2E16 ΔE 0.052
- Rust Brown #8B3103 ΔE 0.058
- Brown Red #922B05 ΔE 0.068
- Brick Red #8F1402 ΔE 0.073
- Saddle Brown #8B4513 ΔE 0.074
Use #743732 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.