#743728
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.09 34.9), rgb(116, 55, 40).
Aa
White text reads best on this color (9.05:1).
About this color
#743728 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.31:1 |
| White text | 9.05:1 |
Values
| HEX | #743728 |
| RGB | rgb(116, 55, 40) |
| HSL | hsl(12, 49%, 31%) |
| OKLCH | oklch(41.4% 0.09 34.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743728 | 9.05:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #743728 | 2.31:1 | Fails | Lc 13.6 | Not readable |
| #743728 text on white | 9.05:1 | AAA | Lc 90.4 | Preferred for body text |
| #743728 text on black | 2.31:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F4E7E3
oklch(93.7% 0.015 37.9)
-
Step 200
200
#ECD3CC
oklch(88.6% 0.03 36.2)
-
Step 300
300
#E0B5AA
oklch(80.8% 0.053 34.7)
-
Step 400
400
#CF8E7D
oklch(70.7% 0.084 35.3)
-
Step 500
500
#C1705C
oklch(63% 0.108 34.8)
-
Step 600
600
#AC5742
oklch(55.5% 0.116 35)
-
Step 700
700
#944734
oklch(49.2% 0.109 35)
-
Step 800
800 (this color)
#743728
oklch(41.4% 0.09 34.9)
-
Step 900
900
#613327
oklch(37.7% 0.07 35.6)
-
Step 950
950
#391E17
oklch(27% 0.044 35.4)
#743728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474126 | 0.089 |
| Deuteranopia (no green cones) | #564E27 | 0.082 |
| Tritanopia (no blue cones) | #7F2C33 | 0.038 |
| Achromatopsia (no color) | #494949 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743728
#743728
oklch(41.4% 0.09 34.9)
- #005564
#005564
oklch(41.4% 0.073 214.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Chestnut #742802 ΔE 0.040
- Red Brown #8B2E16 ΔE 0.047
- Rust Brown #8B3103 ΔE 0.051
- Brownish Purple #76424E ΔE 0.054
- Brown Red #922B05 ΔE 0.063
- Mud Brown #60460F ΔE 0.067
- Saddle Brown #8B4513 ΔE 0.067
Use #743728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.