#743677
Closest named color: Light Eggplant (#894585). oklch(44.1% 0.124 325.7), rgb(116, 54, 119).
Aa
White text reads best on this color (8.27:1).
About this color
#743677 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.124 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.059 away. White text reads best on it, at 8.27:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.53:1 |
| White text | 8.27:1 |
Values
| HEX | #743677 |
| RGB | rgb(116, 54, 119) |
| HSL | hsl(297, 38%, 34%) |
| OKLCH | oklch(44.1% 0.124 325.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743677 | 8.27:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #743677 | 2.53:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #743677 text on white | 8.27:1 | AAA | Lc 88.2 | Fine for body text |
| #743677 text on black | 2.53:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F2
oklch(93.6% 0.022 325.8)
-
Step 200
200
#E8D0E8
oklch(88.5% 0.042 325.9)
-
Step 300
300
#D9B1DA
oklch(80.9% 0.072 325.4)
-
Step 400
400
#C687C8
oklch(70.8% 0.116 325.7)
-
Step 500
500
#B666B9
oklch(63.1% 0.148 325.8)
-
Step 600
600
#A14BA5
oklch(55.5% 0.161 325.8)
-
Step 700
700
#8A3C8E
oklch(49.2% 0.15 325.6)
-
Step 800
800 (this color)
#743677
oklch(44.1% 0.124 325.7)
-
Step 900
900
#5B2D5D
oklch(37.8% 0.096 325.7)
-
Step 950
950
#351B36
oklch(27% 0.06 325.7)
#743677 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E4979 | 0.121 |
| Deuteranopia (no green cones) | #425175 | 0.106 |
| Tritanopia (no blue cones) | #773E51 | 0.072 |
| Achromatopsia (no color) | #4E4E4E | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743677
#743677
oklch(44.1% 0.124 325.7)
- #146422
#146422
oklch(44.2% 0.125 145.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743677, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.059
- Rebecca Purple #663399 ΔE 0.066
- Purple #800080 ΔE 0.073
- Warm Purple #952E8F ΔE 0.075
- Dark Magenta #8B008B ΔE 0.082
- Brownish Purple #76424E ΔE 0.083
- Dark Mauve #874C62 ΔE 0.086
- Velvet #750851 ΔE 0.086
Use #743677 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.